Marketing Management Set 9

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 9

Q1 | A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
Q2 | ……………….involves some one masquerading as someone else.
Q3 | When information about transactions is transmitted in transparent way hackerscan catch the transmissions to obtain customers sensitive information. This is known as………..
Q4 | A competitor or an unhappy customer can alter a website so that it refusesservices to potential clients. This is known as ………..
Q5 | ………………. Is a specialized form of online identity theft.
Q6 | The private content of a transaction, if unprotected can be intercepted when itgoes through the route over the internet is called……..
Q7 | …………….can be used to minimize the risk of security breaches or viruses.
Q8 | ………………is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.
Q9 | …………….is a security protocol based on digital certificates.
Q10 | ……..is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
Q11 | Marketing is a process of converting the potential customers into …………..
Q12 | ……………concept is based on the principle that marketing is not a departmentbut it is pervasive throughout the company.
Q13 | ………….simply refers to product planning.
Q14 | Branding is a function of ………….
Q15 | Market where currencies of different countries are bought and sold.
Q16 | Market where demand for goods is greater than supply.
Q17 | Market where shares, debentures, bonds etc of companies are bought and sold.
Q18 | Market in which supply is greater than demand.
Q19 | A person who purchases a product or service either for his own consumption orfor others is known as………….
Q20 | Behaviour exhibited while purchasing a car is an example of…………….
Q21 | Which of the following is not an emotional motive
Q22 | The negative feeling which arise after purchase causing inner tension is known as…..
Q23 | Sub-dividing of market into homogeneous sub-sections of customers is knownas
Q24 | The strategy where the producer or marketer does not differentiate between different type of customers
Q25 | The concentration of all marketing efforts on one selected segment within the total market.
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