Marketing Management Set 26
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 26
Q1 | An efficient physical distribution system is needed ----.
- To reduce the costs of distribution
- To increase the costs of distribution
- To streamline the promotion process
- To create awareness in consumers’ mind about the product
Q2 | Distribution logistics begin with a ----.
- Customer order
- Assembling
- Packaging
- Dispatch of goods to consumers
Q3 | Combination of rail and trucks is called ----.
- Piggyback
- Fishback
- Train ship
- Warehouse
Q4 | Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
- sales promotion
- personal selling
- public relations
- advertising
Q5 | According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
- sales promotion
- personal selling
- public relations
- advertising
Q6 | Considering promotional mix, paid, non-personal promotion of ideas or market offeringsby some specific sponsor is classified as
- public relations
- advertising
- sales promotion
- personal selling
Q7 | Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
- promotion mix
- marketing communication mix
- strategic buyer behavior mix
- both a and b
Q8 | According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
- sales promotion
- offline promotion
- direct channeling
- direct marketing
Q9 | Major strategies regarding promotion mix are
- pull and push strategy
- rational and moral selling strategy
- direct strategy
- indirect strategy
Q10 | Promotion strategy in which producers promotes goods to final customers by using sales force is classified as
- rational selling strategy
- push strategy
- pull strategy
- moral selling strategy
Q11 | Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
- pull strategy
- moral selling strategy
- rational selling strategy
- push strategy
Q12 | Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
- percentage of sales method
- affordable method
- competitive parity method
- objective and task method
Q13 | Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
- percentage of sales method
- affordable method
- competitive parity method
- objective and task method
Q14 | Methods used to determine total budget for advertising its market offerings are
- affordable method
- competitive parity method
- percentage of sales method
- all of above
Q15 | Method of managing promotional budget to match outlays of competitors is called
- percentage of sales method
- affordable method
- competitive parity method
- objective and task method
Q16 | Method of managing advertising budget at company can have money for is classified as
- percentage of sales method
- affordable method
- competitive parity method
- objective and task method
Q17 | Another name for a company’s marketing communications mix is:
- The advertising program.
- The sales force.
- The image mix.
- The promotion mix.
Q18 | Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
- Advertising
- Public relations
- Direct marketing
- Sales promotion
Q19 | The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
- Value mix
- Integrated dealer mix
- Marketing communications mix
- Marketing control mix
Q20 | Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
- Advertising
- Public relations
- Direct marketing
- Sales promotion
Q21 | If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
- Advertising
- Public relations
- Direct marketing
- Sales promotion
Q22 | ________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
- Personal selling
- Public relations
- Direct marketing
- Sales promotion
Q23 | There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
- Advertising
- Public relations
- Direct marketing
- Sales promotion
Q24 | The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
- Personal selling.
- Public relations.
- Direct marketing.
- Sales promotion.
Q25 | Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
- Advertising
- Public relations
- Direct marketing
- Sales promotion