Marketing Management Set 13
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 13
Q1 | Which one of the following sets represents 4C’s of the marketing mix?
- Customer solution, cost, convenience, communication
- Customer, cost, convenience, comfort
- Convenience, communication, coverage, cost
- Cost, coverage, communication, consultancy
Q2 | The strategy of introducing new product in existing market is classified as
- Market development
- Market Penetration
- Product development
- Diversification
Q3 | The final stage in the consumer decision process model is
- Need recognition
- Search
- Pre-purchase evaluation
- Post-purchase evaluation
Q4 | Which among these is concerned with pricing policies for late entrants to a market.
- Market penetration
- Marketing research
- Market skimming
- Marketing skills
Q5 | The unfavorable external factors or trends that may pose challenge to the company
- Strength
- Weaknesses
- Opportunities
- Threats
Q6 | In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
- Introduction
- Growth
- Maturity
- Declining
Q7 | The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .
- customer focus, cost, convenience, and communication
- customer solution, customer cost, convenience, and communication
- convenience, control, competition, and cost
- competition, cost, convenience, and communication
Q8 | The firm uses any existing brand to introduce in market as a new product brand is classified as
- Brand extension
- Sub brand
- parent brand
- product extension
Q9 | When the companies combine existing brand with new brands, the brands are called
- Parent brand
- Product extension
- brand extension
- sub brand
Q10 | The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
- Push pricing strategy
- Market Penetration pricing
- Market skimming pricing
- Quality leadership pricing
Q11 | Which of the following is not a type of decision usually made during the product development stage?
- Branding
- product positioning
- Packaging
- Product Screening
Q12 | A is a detailed version of the idea stated in meaningful Consumer terms.
- Product idea
- Product image
- Product concept
- Product feature
Q13 | The purpose of supply chain management is
- provide customer satisfaction
- improve quality of a product
- integrating supply and demand management
- increase production
Q14 | Promotion mix includes Sales Promotion, Personal Selling, Advertising and
- Marketing
- Sales
- Publicity
- None of these
Q15 | Which among the following is a Pull Strategy?
- Trade promotion
- Consumer Promotion
- Sales Force Promotion
- None of these
Q16 | The strategy that encourages dealers and distributors to sell a product is known as
- Push
- Pull
- Combination
- Marketing
Q17 | Creating image of product in the minds of target group is called
- Marketing
- positioning
- Branding
- Popularising
Q18 | Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
- Advertising clutter
- Corporate Social Responsibility
- Advertising revolution
- Mass advertising
Q19 | After concept testing, a firm would engage in which stage for developing and marketinga new product?
- Marketing strategy development
- Business analysis
- Product development
- Test marketing
Q20 | Which one of the following is NOT the stage that customers go through in the process of adopting a
- Awareness
- Interest
- Evaluation
- Culture
Q21 | Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it
- Selling concept
- Product concept
- Production Concept
- Marketing Concepts
Q22 | Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
- Customer perceived value
- Marketing myopia
- Customer relationship management
- Customer satisfaction
Q23 | Markup pricing is also called as .
- Cost pricing
- Marginal priced
- Cost plus pricing
- Cost based pricing
Q24 | Manufacturer ‡Consumer is an example for level channel
- Zero
- Two
- One
- None of these