Marketing Management Set 4
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 4
Q1 | Departmental store is an example of
- second hand goods seller
- large scale retailer
- multiple shop
- none of these
Q2 | ---------are retail stores owned by a group of consumers themselves
- super bazar
- shopping mall
- consumer co-operative store
- none of these
Q3 | ---------marketing uses telecommunication devices to reach prospective customers
- direct marketing
- telemarketing
- catalogue marketing
- all of these
Q4 | Transport system creates---------- utility.
- place utility
- time utility
- customer utility
- all of these
Q5 | Warehousing creates ------------utility
- product utility
- place utility
- time utility
- customer utility
Q6 | -------is a system of selling goods directly to customers through a network of selfemployed people
- multilevel marketing
- whole sale marketing
- vertical marketing
- none of these
Q7 | Multilevel marketing is also called
- pyramid selling
- hybrid selling
- horizontal selling
- none of these
Q8 | ---------is called shopping by post
- self service
- mail order business
- retail chain
- none of these
Q9 | The strategy of using as many out lets as possible is called
- intensive distribution
- cohesive distribution
- wide distribution
- all of these
Q10 | The best channel of distribution for Vacuum cleaner is
- direct marketing
- mail order business
- self service
- none
Q11 | ----------means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
- channel of distribution
- direct marketing
- intensive distribution
- none of these
Q12 | -------means moving of finished goods from one end of a producer to consumer.
- exchange of goods
- transfer of goods
- physical distribution
- none of these.
Q13 | In a small market ----------is better
- three level channel
- two level channel
- direct marketing
- all of these
Q14 | Sorting and grading of goods is considered as the function of
- wholesalers
- retailers
- managers
- none of these
Q15 | -------- are those who obtain title to goods with a view to selling them at profit
- merchant middlemen
- agent middle men
- facilitators
- all of these
Q16 | The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and -------
- inventory
- channel
- direct marketing
- none of these
Q17 | The three major types of non store retailing are direct selling, direct marketingand------
- automatic vending
- self service store
- retail chain
- none of these
Q18 | Which of the following is not a non store retailing ?
- kiosk marketing
- retail chains
- direct marketing
- telemarketing
Q19 | Direct marketing is found more suitable to which of the following products?
- agriculture products
- tv
- shoes
- vacuum cleaner
Q20 | Which company is the pioneer in the direct marketing ?
- cypla
- avon cosmetics
- johnson & johnson
- eureka forbs
Q21 | ---------is a system of branch shops operated under a centralized management anddealing in similar lines of goods.
- super market
- multiple shops
- self service store
- none of these
Q22 | -------- is not a vertically integrated channel
- admininisterd
- contractual
- corporate
- none of these
Q23 | -------- channel is one in which two or companies join together to exploit amarketing opportunity either by themselves or by creating an independent unit
- horizontal channel
- vertical channel
- cross channel
- none of these
Q24 | ---------is not a function of wholesaler
- warehousing
- transporting
- risk bearing
- none of these
Q25 | ----------is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.
- cheap-jacks
- hawkers
- market traders
- none of these