Marketing Management Set 17
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 17
Q1 | The concept of marketing mix was developed by ‐‐‐‐‐‐.
- N.M. Borden
- Philip Cotter
- W. Anderson
- Stanton.
Q2 | Modern marketing begins and ends with the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Sales
- Products
- Customers
- Price.
Q3 | In selling concept, maximization of project of the firm is done through ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Sales volume
- Increasing production
- Quality
- Services.
Q4 | ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
- Geographic
- Behavioral
- Psychological
- Demographic.
Q5 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflation rate, interest rate andunemployment.
- Geographic
- Economic
- Demographic
- Technological.
Q6 | Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods from producers to consumers.
- Systematic
- Commercial
- Management
- Economic.
Q7 | ‐‐‐‐‐ is the strong feeling , desire emotion make the buyer a product.
- Buying motive
- Demand
- Price
- Quality.
Q8 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom products are purchased.
- Product
- Patronage
- Emotional
- Rational.
Q9 | The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Customer focus, cost, convenience and communication.
- Convenience, control, competition and cost.
- Customer solution, cost, convenience and communication.
- Competition, cost, convenience and communication.
Q10 | A marketing information system (MIS) caters to the needs of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Marketing decision
- Databases
- Safeguard
- Customized.
Q11 | Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in order to ensure timely suppliesand meet customers’ requirements.
- Customers
- Government
- Suppliers
- International market.
Q12 | Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Macro environment
- Micro environment
- Ecological
- Technological environment.
Q13 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style orpersonality and values.
- Geographic
- Demographic
- Psychographic
- Behavioral.
Q14 | Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
- Commitment
- Belief
- Attributes
- Quality.
Q15 | The practice of using the established brand names of two different companies on the same product istermed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Manufacturer brand
- Private brand
- Brand licensing
- Co‐branding.
Q16 | The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Brand licensing
- Brand awareness
- Brand equity
- Positioning.
Q17 | Television is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ media.
- Broad cast
- Out‐door
- Online.
Q18 | The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Social marketing
- Re‐marketing
- Viral‐marketing
- Synchronic marketing.
Q19 | Organization which sell their products the internet directly to consumers are called.
- B2B
- B2C
- Re‐marketing
- Service marketing.
Q20 | Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels.
- Two levels
- Three levels
- five levels
- four levels.
Q21 | Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Globalization
- Changing technology
- Heightened competition
- Privatization.
Q22 | Bundle pricing is.
- Providing a bundle of benefits for one price.
- Packaging a group of products together.
- Providing a group of prices for one product category.
- none
Q23 | Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency andeffectiveness of marketing.
- Control
- Feedback
- Consumer behavior
- measurement.
Q24 | Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers.
- Rare
- Actual
- Future
- New.
Q25 | When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , all its activities are directed to satisfy the consumer.
- selling
- Production
- Marketing
- Societal.