Marketing Management Set 21
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 21
Q1 | ______________ is not a function of wholesaler
- Warehousing
- Transporting
- Risk bearing
- None of these
Q2 | _____________are retail stores owned by a group of consumers themselves
- Super Bazar
- Shopping mall
- Consumer co-operative store
- None of these
Q3 | _____________means moving of finished goods from one end of a producer to consumer.
- Exchange of goods
- Transfer of goods
- Physical distribution
- None of these
Q4 | ______________ are the retailers who have no fixed place of business.
- Large scale retailers
- Itinerant retailers
- Small scale retailers
- None of these
Q5 | In a small market, ______________ is better.
- Three level channel
- Two level channel
- Direct marketing
- All of these
Q6 | Smaller companies tying up with leading companies to distribute through its network isknown as ______________ Distribution.
- Syndicated
- selective
- exclusive
- intensive
Q7 | ______________ factor is not considered as an important one while selecting channel ofdistribution
- Product
- Market factor
- Colour
- None of these
Q8 | ______________ are generally food stores that are much smaller in size than supermarkets.
- Convenient store
- Discount store
- Specialty store
- None of these
Q9 | ______________ are those who obtain title to goods with a view to selling them at profit
- Merchant middlemen
- Agent middle men
- Facilitators
- All of these
Q10 | The retailer sells goods in ______________
- Huge quantity
- Small quantity
- Not sufficient
- None of these
Q11 | ______________ marketing uses telecommunication devices to reach prospective customers
- Direct marketing
- Telemarketing
- Catalogue marketing
- All of these
Q12 | ______________ means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
- Channel of distribution
- Direct marketing
- Intensive distribution
- None of these
Q13 | Marketers can enhance the consumers' ability to access knowledge structures by ________________
- using loud music
- using colorful ads
- employing verbal framing
- repeating brand information
Q14 | All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
- Sponsorship
- Advertising
- personal selling
- sales promotion
Q15 | A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
- Functional
- Symbolic
- Biological
- Utilitarian
Q16 | Which of the following is NOT a requirement for setting advertising objectives?
- Objectives must be stated in terms of profits.
- Objectives must be realistic.
- Objectives must be internally consistent.
- Objectives must be clear and in writing.
Q17 | The series of steps that must be followed by salespersons is classified as:
- Marketing process
- Selling process
- Intermediation process
- Nominal process
Q18 | The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:
- Organizational Promotion
- Consumer Promotions
- Inbound Promotion
- Outbound Promotion
Q19 | The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
- Cash refund
- Coupon
- Sample
- Premium
Q20 | The short-term benefit given to the customers to attract more customers is called:
- Sales Promotion
- Inbound Promotion
- Outbound Promotion
- Organizational Promotion
Q21 | _____________________ is irregular in nature.
- Promotion mix
- Sales promotion
- Trade promotion
- Discount coupon
Q22 | Which type of promotional tool is nonpublic, immediate, interactive and customized?
- Indirect marketing
- Direct marketing
- Viral marketing
- E-commerce
Q23 | The best promotional tool in any marketing is ___________________________
- Word of mouth publicity
- Self-liquidating promotion
- Push promotion
- Dealers promotion method
Q24 | “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
- Kollar and Clark
- Hanson
- Bordan
- AHR Detens
Q25 | The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
- Pre sales service
- After sales service
- Marketing method
- Sales promotion