Marketing Management Set 2
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 2
Q1 | The strategy where the producer or marketer does not differentiate betweendifferent type of customers
- undifferentiated marketing
- differentiated marketing
- concentrated marketing
- customised or personalised marketing
Q2 | The concentration of all marketing efforts on one selected segment within thetotal market.
- undifferentiated marketing
- differentiated marketing
- concentrated marketing
- customised or personalised marketing
Q3 | Identifying and providing different marketing mix for each of the segments isknown as……….
- undifferentiated marketing
- differentiated marketing
- concentrated marketing
- customised or personalised marketing
Q4 | Civil engineers designing flats, villas, bridges etc.are an example of….
- undifferentiated marketing
- differentiated marketing
- concentrated marketing
- customised or personalised marketing
Q5 | Shiny hair in case of a shampoo is a ……………….utility
- primary
- evolved
- generic
- none of these
Q6 | Which of the following is not an element of demographic segmentation
- family size
- population density
- income
- religion
Q7 | Motives which are driven by learning, perception and attitude are known as..
- emotional motives
- patronage motives
- psychological motives
- rational motives
Q8 | The process of assessing the relative worth of different market segmentsand selecting one or more segments in which to compete is called
- target marketing
- market segmentation
- product differentiation
- none of these
Q9 | An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment.
- total market approach
- concentration approach
- multi-segment approach
- none of these
Q10 | Which of the following are the elements of product positioning
- the product
- the company
- the consumer
- all of these
Q11 | Using the names of company’s powerful brands for line extentions is…..
- positioning by product attributes and benefits
- positioning by brand endorsement
- positioning by use, occasion and time
- positioning by corporate identity
Q12 | The companies that have become a tried and trusted household name are
- positioned by product attributes and benefits
- positioned by brand endorsement
- positioned by use, occasion and time
- positioned by corporate identity
Q13 | Positioning by emphasising the special attributes and benefits of the product isknown as………..
- positioning by product attributes and benefits
- positioning by brand endorsement
- positioning by use, occasion and time
- positioning by corporate identity
Q14 | Anything that has the ability to satisfy a consumer need is known as……
- price
- package
- product
- promotion
Q15 | Products adapted to the perceived unique characteristics of national markets
- local products
- multinational products
- international products
- global products
Q16 | Products seen as having extension potential into other markets
- local products
- multinational products
- international products
- global products
Q17 | Products seen as only suitable in one single market
- local products
- multinational products
- international products
- global products
Q18 | Products designed to meet global segments
- local products
- multinational products
- international products
- global products
Q19 | Trade mark is a …………
- name
- registered brand
- symbol
- design
Q20 | Brands owned and developed by producers are known as
- manufacturer brands
- individual brands
- family brands
- dealer
Q21 | ……………brands indicate only the product category
- dealer
- licensed
- generic
- individual
Q22 | Which of the following is not a limitation of branding
- it is expensive
- it reduces selling efforts
- it promotes unfair competition
- it leads to brand monopoly
Q23 | The only revenue producing element in the marketing mix is.
- product.
- price.
- place.
- promotion.
Q24 | Brands add value for both customers and the firm by
- facilitating purchase.
- establish loyality.
- both (a) and (b).
- none of these.
Q25 | Which of the following is not a component of brand equity.
- brand awareness.
- brand association.
- brand loyality.
- brand cohorts.