Marketing Management Set 27

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 27

Q1 | Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
  • Advertising
  • Public relations
  • Direct marketing
  • Sales promotion
Answer: Direct marketing
Q2 | Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
  • Organizational culture
  • Entire marketing mix
  • Demand mix
  • Profit variables in a company
Answer: Entire marketing mix
Q3 | Two major factors are changing the face of today’s communications. One of these factors is the fact that:
  • Costs of promotion are rising.
  • Mass markets are fragmented and marketers are shifting away from mass marketing.
  • Global communications are not growing rapidly enough.
  • Marcom managers have achieved more power and control.
Answer: Costs of promotion are rising.
Q4 | Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
  • Specialty
  • Convenience
  • Unsought
  • Augmented
Answer: Specialty
Q5 | ________ guides the development of advertisements and personal sales presentations.
  • AIEA
  • AIBA
  • AICA
  • AIDA
Answer: AIDA
Q6 | Of the following reasons, which is not a reason to use sales promotion?
  • To reach new customers
  • To reward behaviour
  • To develop brand image
  • To assist integration
Answer: To develop brand image
Q7 | Which of the following is NOT considered to be an objective associated with the use of sales promotions?
  • Change buyer attitudes
  • Increase volume of individual purchases
  • Prompt buyers into trial purchase
  • Product improvement
Answer: Change buyer attitudes
Q8 | Sales promotions are thought to make consumer purchase decisions:
  • less satisfying
  • simpler
  • more complex
  • more satisfying
Answer: more satisfying
Q9 | If there is low involvement and the product/market is established then sales promotions should be used for:
  • loyals to reward and increase usage
  • loyals to increase loyalty
  • loyals to encourage trial
  • all to block out the competition
Answer: loyals to reward and increase usage
Q10 | According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
  • sales promotion
  • personal selling
  • public relations
  • advertising
Answer: public relations
Q11 | The promotion “P” of marketing is also known as ________.
  • Product Differentiation
  • Distribution
  • Cost
  • Marketing Communication
Answer: Marketing Communication
Q12 | Refersto those in the targetedmarketwho have purchased the product.
  • targetmarket
  • Penetratedmarket
  • availablemarket
  • potentialmarket
Answer: Penetratedmarket
Q13 | Marketing is a process which aims at:
  • Selling Products
  • Maximizing Profits
  • Satisfying Customers
  • Producing
Answer: Satisfying Customers
Q14 | Marketing is ________________ :
  • Art
  • Science
  • Both
  • Neither
Answer: Both
Q15 | The buying process starts when the buyer recognizes a _________.
  • Product
  • an advertisement for the product
  • a salesperson from a previous visit
  • problem or need
Answer: problem or need
Q16 | ______ refers to collecting goods of the same type from various sources of supply.
  • Buying
  • Selling
  • Assembling
  • Financing
Answer: Assembling
Q17 | Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
  • Specialty
  • Convenience
  • Unsought
  • Augmented
Answer: Convenience
Q18 | The most basic level of a product is called the:
  • Core product.
  • Central product.
  • Fundamental product.
  • Augmented product
Answer: Core product.
Q19 | A(n) _____ product exceeds customer expectations.
  • Strategic
  • Superior
  • Augmented
  • Anticipated
Answer: Augmented
Q20 | These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
  • Niche
  • Hold
  • Harvest
  • Divest
Answer: Niche
Q21 | The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
  • Optional-product pricing
  • Captive-product pricing
  • By-product pricing
  • Product line pricing
Answer: Product line pricing
Q22 | What does the term PLC stand for?
  • Product life cycle
  • Production life cycle
  • Product long cycle
  • Production long cycle
Answer: Product life cycle
Q23 | PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
  • Functioning
  • Marketing
  • Selling
  • Adapting
Answer: Adapting
Q24 | When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
  • Superior products
  • Develop superior products
  • Unique superior products
  • New products
Answer: Unique superior products
Q25 | Which of the following is not a characteristic of “Market Introduction Stage” in PLC?
  • Demands has to be created
  • Costs are low
  • Makes no money at this stage
  • Slow sales volume to start
Answer: Costs are low
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