Marketing Management Set 22
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 22
Q1 | The customer gets an offer of gift on some fixed date and the winners are announced through draw is called:
- Lucky draw
- Instant draw and assigned gift
- Quantity gifts
- Rebate
Q2 | The concept of marketing mix was developed by ________.
- N. H Borden
- Philip Kotler
- Stanton
- W. Anderson
Q3 | ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
- Marketing management
- Forecasting
- Segmentation
- Targeting
Q4 | Marketing management is ________.
- Managing the marketing process
- Monitoring the profitability of the company’s products and services
- Selecting target markets
- The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Q5 | In marketing, ______ is the focal point.
- Profit
- Sales
- Customer
- All of the above
Q6 | “Many people want BMW, only few are able to buy” his is an example of…..
- Need
- Want
- Demand
- Status
Q7 | Consumer expenditures are affected by ________.
- Savings
- Debt
- Credit availability
- All of the above
Q8 | Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
- Industry competitors
- Technological partners
- Substitutes
- Buyers
Q9 | Which of the following statements is true?
- Psychographic segmentation divides buyers into groups based on their knowledge, attitude or responses to a product
- Target market; a set of buyers sharing common needs or characteristics that the company decides to serve
- Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics
- None of the above
Q10 | In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
- Group
- Mass
- General
- Segmented
Q11 | The major segmentation variables for consumer markets, refers to which of the following?
- Geographic, density, psychographic, behavioral
- Gender, demographic, psychographic, lifestyle
- Geographic, demographic, psychographic, behavioral
- None of the above
Q12 | The marketing mix consists of; -6
- Product, physical evidence, place, process
- Process, price, place, packaging
- People, process, place, promotion
- Product, place, promotion, place
Q13 | Increasing the features and quality you offer is a decision made by which marketing mix?
- Product
- Price
- Promotion
- Place
Q14 | Design is a _____ decision
- Product
- Price
- Promotion
- Place
Q15 | Segmentation of international markets on the basis of common languages, religions and customs is example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
Q16 | Public Relations is managed by which marketing mix?
- Product
- Price
- Promotion
- Place
Q17 | A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned.
- package, product
- positioning, brand
- positioning, retailer
- package, retailer
Q18 | Which one of the 4Ps is responsible for direct mail?
- Product
- Price
- Promotion
- Place
Q19 | The term "marketing mix" describes:
- A composite analysis of all environmental factors inside and outside the fir
- A series of business decisions that aid in selling a product
- The relationship between a firm's marketing strengths and its business weaknesses
- A blending of four strategic elements to satisfy specific target markets
Q20 | Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
- Pricing
- Distribution
- Product development
- Promotion
Q21 | USP stands for which of the following?
- Unique segmentation proposition
- Unique selling positioning
- Unique selling proposition
- None of the Above
Q22 | Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?
- Cultural
- Demographic
- Economic
- Technological
Q23 | Which of the following is NOT part of the external marketing environment?
- Political
- Legal
- Product
- Socio-cultural
Q24 | A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
- Socio-cultural environment
- Political environment
- Economic environment
- Competitive environment
Q25 | Targeting affluent customers with luxurious goods is an example of
- Geographic segmentation
- Income segmentation
- Psychographic segmentation
- Behavioral segmentation