On This Page

This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 9

Q1 | A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
  • etb
  • eft
  • e-cash
  • e-money
Q2 | ……………….involves some one masquerading as someone else.
  • spoofing
  • unauthorized action
  • eavesdropping
  • phishing
Q3 | When information about transactions is transmitted in transparent way hackerscan catch the transmissions to obtain customers sensitive information. This is known as………..
  • spoofing
  • unauthorized disclosure
  • eavesdropping
  • phishing
Q4 | A competitor or an unhappy customer can alter a website so that it refusesservices to potential clients. This is known as ………..
  • unauthorized action
  • unauthorized disclosure
  • eavesdropping
  • phishing
Q5 | ………………. Is a specialized form of online identity theft.
  • spoofing
  • unauthorized disclosure
  • eavesdropping
  • phishing
Q6 | The private content of a transaction, if unprotected can be intercepted when itgoes through the route over the internet is called……..
  • spoofing
  • unauthorized disclosure
  • eavesdropping
  • phishing
Q7 | …………….can be used to minimize the risk of security breaches or viruses.
  • firewall
  • backups
  • encryption
  • digital signature
Q8 | ………………is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.
  • digital signature
  • digital certificates
  • secure electronic transactions
  • none of these.
Q9 | …………….is a security protocol based on digital certificates.
  • digital signature
  • secure sockets layer protocol
  • secure electronic transactions
  • none of these
Q10 | ……..is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
  • hacking
  • spoofing
  • eavesdropping
  • phishing
Q11 | Marketing is a process of converting the potential customers into …………..
  • Actual customers
  • Prospective customers
  • Marketers
  • None of these
Q12 | ……………concept is based on the principle that marketing is not a departmentbut it is pervasive throughout the company.
  • Production
  • Holistic
  • Modern
  • Selling
Q13 | ………….simply refers to product planning.
  • Merchandising
  • Assembling
  • R & D
  • None o f these
Q14 | Branding is a function of ………….
  • Research
  • Exchange
  • Physical supply
  • Facilitating
Q15 | Market where currencies of different countries are bought and sold.
  • Money market
  • Foreign exchange market
  • Stock market
  • None of these
Q16 | Market where demand for goods is greater than supply.
  • Buyers market
  • Sellers market
  • Retail market
  • Wholesale market
Q17 | Market where shares, debentures, bonds etc of companies are bought and sold.
  • Money market
  • Foreign exchange market
  • Stock market
  • None of these
Q18 | Market in which supply is greater than demand.
  • Buyers market
  • Sellers market
  • Retail market
  • Wholesale market
Q19 | A person who purchases a product or service either for his own consumption orfor others is known as………….
  • Buyer
  • Customer
  • Consumer
  • None of these
Q20 | Behaviour exhibited while purchasing a car is an example of…………….
  • Dissonance Reduction Buying Behaviour
  • Variety Seeking Buying Behaviour
  • Complex Buying Behaviour
  • Habitual Buying Behaviour
Q21 | Which of the following is not an emotional motive
  • Vanity
  • Social acceptance
  • Curosity
  • Variety
Q22 | The negative feeling which arise after purchase causing inner tension is known as…..
  • Cognitive dissonance
  • Post purchase dissonance
  • Buyer’s remorse
  • All of these
Q23 | Sub-dividing of market into homogeneous sub-sections of customers is knownas
  • Target marketing
  • Market segmentation
  • Product differentiation
  • None of these
Q24 | The strategy where the producer or marketer does not differentiate between different type of customers
  • Undifferentiated Marketing
  • Differentiated Marketing
  • Concentrated Marketing
  • Customised or Personalised Marketing
Q25 | The concentration of all marketing efforts on one selected segment within the total market.
  • Undifferentiated Marketing
  • Differentiated Marketing
  • Concentrated Marketing
  • Customised or Personalised Marketing