Marketing Management Set 3
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 3
Q1 | Which is not a level of brand loyality.
- brand preference.
- brand recognition.
- brand insistence.
- brand equity. 64. trading up is a method of product line modification by.
Q2 | Trading down is a method of product line modification by.
- product line expansion.
- product line contraction.
- quality variation.
- none of these.
Q3 | Air conditioners are an example of …….goods.
- brown.
- white.
- red
- orange.
Q4 | American expression for fast moving consumer goods is…….goods.
- brown.
- white.
- red
- orange.
Q5 | Yellow goods include ………goods.
- red & white.
- white & brown.
- orange & r
Q6 | …….goods are purchased without any planning or search effort.
- staple.
- impluse.
- emergency.
- none of these.
Q7 | ………goods are purchased on a regular basis.
- staple.
- impluse.
- emergency.
- none of these.
Q8 | ……….influence product line decisions.
- customer preference.
- change in demand
- product sepecialisation
- all of these.
Q9 | Rising profits is a feature of ……….stage of PLC.
- growth.
- introduction.
- maturity
- saturation.
Q10 | Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.
- introduction.
- maturity.
- decline.
- growth.
Q11 | The set of all the products a firm made available to consumers buy is called.
- product line.
- product mix
- product category.
- none of these.
Q12 | Setting price on the basis of the demand for the product is known as……
- cost based pricing
- demand based pricing
- competition based pricing
- value based pricing
Q13 | Setting price on the basis of the competition for the product is known as……….
- cost based pricing
- demand based pricing
- competition based pricing
- value based pricing
Q14 | Pricing method based on customer value is known as……….
- cost based pricing
- demand based pricing
- competition based pricing
- value based pricing
Q15 | Which of the following is not a method of cost based pricing
- cost plus pricing
- marginal cost pricing
- differential pricing
- target pricing
Q16 | Which of the following is a method of Competition Based Pricing
- going rate pricing
- sealed bid pricing
- customary pricing
- all of these
Q17 | Premium Pricing is a method of…………………
- cost based pricing
- demand based pricing
- competition based pricing
- value based pricing
Q18 | The approach used when the marketer wants the consumer to respond on anemotional, rather than rational basis
- predatory pricing
- economy pricing
- psychological pricing
- penetration pricing
Q19 | Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an exampleof…………….
- predatory pricing
- economy pricing
- psychological pricing
- captive product pricing
Q20 | Where sellers combine several products in the same package is known as…….
- psychological pricing
- captive product pricing
- product bundle pricing
- promotional pricing
Q21 | Which of the following is not a factor influensing pricing policy
- cost
- competitors
- business objectives
- none of these
Q22 | Which of the following are possible pricing objectives
- to maximise profits
- to achieve a target market share
- to match the competition, rather than lead the market
- all of these.
Q23 | When there is a large potential market for a product, the firm will adopt.
- skimming price policy
- penetration price policy.
- premium price policy.
- none of these.
Q24 | A price reduction to buyers who pay their bills promptly is called.
- trade discount.
- cash discount.
- seasonal discount.
- quality discount.
Q25 | ----------are the retailers who have no fixed place of business.
- large scale retailers
- itinerant retailers
- small scale retailers
- none of these