Marketing Management Set 10
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 10
Q1 | Identifying and providing different marketing mix for each of the segments is known as……….
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Q2 | Serving a small market not served by competitors is known as………….
- Local marketing
- Niche marketing
- Segment marketing
- Individual marketing
Q3 | The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
- Target marketing
- Market segmentation
- Product differentiation
- None of these
Q4 | An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
- Total market approach
- Concentration approach
- Multi-segment approach
- None of these
Q5 | The act of creating an image about a product or brand in the consumers mind is known as……...
- Positioning
- Target marketing
- Market segmentation
- Product differentiation
Q6 | Positioning by emphasising the special attributes and benefits of the product is known as………..
- Positioning by Product Attributes and Benefits
- Positioning by Brand Endorsement
- Positioning by use, Occasion and Time
- Positioning by Corporate Identity
Q7 | Which is not a level of brand loyality.
- Brand preference.
- Brand recognition.
- Brand insistence.
- Brand equity.
Q8 | Trading up is a method of product line modification by.
- Product line expansion.
- Product line contraction.
- Quality variation.
- None of these.
Q9 | …….goods are purchased without any planning or search effort.
- Staple.
- Impluse.
- Emergency.
- None of these.
Q10 | Revival plans to reintroduce the product in more modified form is adopted in………..stage of PLC.
- Introduction.
- Maturity.
- Decline.
- Growth.
Q11 | After sales service is part of.
- Core product.
- Augmented product.
- Tangible product.
- None of these.
Q12 | Setting price on the basis of the total cost per unit is known as……
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Q13 | Setting price on the basis of the competition for the product is known as……….
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Q14 | When a firm sets a very low price for one or more of its products with the intentionof driving its competitors out of business.
- Predatory Pricing
- Economy Pricing
- Psychological Pricing
- Penetration Pricing
Q15 | Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….
- Predatory Pricing
- Economy Pricing
- Psychological Pricing
- Captive Product Pricing
Q16 | Where sellers combine several products in the same package is known as…….
- Psychological Pricing
- Captive Product Pricing
- Product Bundle Pricing
- Promotional Pricing
Q17 | When there is a large potential market for a product, the firm will adopt.
- Skimming price policy
- Penetration price policy.
- Premium price policy.
- None of these.
Q18 | A price reduction to buyers who pay their bills promptly is called.
- Trade discount.
- Cash discount.
- Seasonal discount.
- Quality discount.
Q19 | -------is a system of selling goods directly to customers through a network of selfemployed people
- Multilevel marketing
- Whole sale marketing
- Vertical marketing
- None of these
Q20 | The word channel is derived from the French word,
- Cann
- Chaan
- Canal
- None of these
Q21 | ---------- refers to duplicating the brand image of one product of promote anotherproduct of the same brand.
- Surrogate advertising
- Shortage advertising
- Advocacy advertising
- None of these
Q22 | ----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products.
- Product positioning
- Product display
- Product expression
- None of these
Q23 | Many companies are now turning their attention to …………….markets.
- Urban
- Rural
- world
- none of these
Q24 | Markets located in the heart of the region specializing in few crops like banana,onions etc are called…..
- Regular periodic market
- Seasonal market
- Daily market
- Rural market.
Q25 | Rural consumers are …………….
- Price sensitive
- less price sensitive
- quality conscious
- none of these