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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 10

Q1 | Identifying and providing different marketing mix for each of the segments is known as……….
  • Undifferentiated Marketing
  • Differentiated Marketing
  • Concentrated Marketing
  • Customised or Personalised Marketing
Q2 | Serving a small market not served by competitors is known as………….
  • Local marketing
  • Niche marketing
  • Segment marketing
  • Individual marketing
Q3 | The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
  • Target marketing
  • Market segmentation
  • Product differentiation
  • None of these
Q4 | An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
  • Total market approach
  • Concentration approach
  • Multi-segment approach
  • None of these
Q5 | The act of creating an image about a product or brand in the consumers mind is known as……...
  • Positioning
  • Target marketing
  • Market segmentation
  • Product differentiation
Q6 | Positioning by emphasising the special attributes and benefits of the product is known as………..
  • Positioning by Product Attributes and Benefits
  • Positioning by Brand Endorsement
  • Positioning by use, Occasion and Time
  • Positioning by Corporate Identity
Q7 | Which is not a level of brand loyality.
  • Brand preference.
  • Brand recognition.
  • Brand insistence.
  • Brand equity.
Q8 | Trading up is a method of product line modification by.
  • Product line expansion.
  • Product line contraction.
  • Quality variation.
  • None of these.
Q9 | …….goods are purchased without any planning or search effort.
  • Staple.
  • Impluse.
  • Emergency.
  • None of these.
Q10 | Revival plans to reintroduce the product in more modified form is adopted in………..stage of PLC.
  • Introduction.
  • Maturity.
  • Decline.
  • Growth.
Q11 | After sales service is part of.
  • Core product.
  • Augmented product.
  • Tangible product.
  • None of these.
Q12 | Setting price on the basis of the total cost per unit is known as……
  • Cost Based Pricing
  • Demand Based Pricing
  • Competition Based Pricing
  • Value Based Pricing
Q13 | Setting price on the basis of the competition for the product is known as……….
  • Cost Based Pricing
  • Demand Based Pricing
  • Competition Based Pricing
  • Value Based Pricing
Q14 | When a firm sets a very low price for one or more of its products with the intentionof driving its competitors out of business.
  • Predatory Pricing
  • Economy Pricing
  • Psychological Pricing
  • Penetration Pricing
Q15 | Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….
  • Predatory Pricing
  • Economy Pricing
  • Psychological Pricing
  • Captive Product Pricing
Q16 | Where sellers combine several products in the same package is known as…….
  • Psychological Pricing
  • Captive Product Pricing
  • Product Bundle Pricing
  • Promotional Pricing
Q17 | When there is a large potential market for a product, the firm will adopt.
  • Skimming price policy
  • Penetration price policy.
  • Premium price policy.
  • None of these.
Q18 | A price reduction to buyers who pay their bills promptly is called.
  • Trade discount.
  • Cash discount.
  • Seasonal discount.
  • Quality discount.
Q19 | -------is a system of selling goods directly to customers through a network of selfemployed people
  • Multilevel marketing
  • Whole sale marketing
  • Vertical marketing
  • None of these
Q20 | The word channel is derived from the French word,
  • Cann
  • Chaan
  • Canal
  • None of these
Q21 | ---------- refers to duplicating the brand image of one product of promote anotherproduct of the same brand.
  • Surrogate advertising
  • Shortage advertising
  • Advocacy advertising
  • None of these
Q22 | ----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products.
  • Product positioning
  • Product display
  • Product expression
  • None of these
Q23 | Many companies are now turning their attention to …………….markets.
  • Urban
  • Rural
  • world
  • none of these
Q24 | Markets located in the heart of the region specializing in few crops like banana,onions etc are called…..
  • Regular periodic market
  • Seasonal market
  • Daily market
  • Rural market.
Q25 | Rural consumers are …………….
  • Price sensitive
  • less price sensitive
  • quality conscious
  • none of these