Marketing Management Set 11
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 11
Q1 | Marketing research is a part of ………………stage of rural marketing strategy.
- Planning
- execution
- feedback
- none of these
Q2 | Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as……………pricing
- Cost plus
- value
- power price points
- penetration
Q3 | Which of the following is not an element of service marketing mix?
- People
- packaging
- process
- physical evidence.
Q4 | …………………..is concerned with finding ways to reduce the demandtemporarily or permanently.
- Demarketing
- meta marketing
- mass marketing
- mega marketing
Q5 | Which of the following is against marketing concept ?
- Demarketing
- meta marketing
- mass marketing
- mega marketing
Q6 | ……………. Is a strategy of entering into an unreceptive or blocked country andpractices marketing by using economic, psychological, political and public relation skills etc in that country.
- De marketing
- meta marketing
- mass marketing
- mega marketing
Q7 | ……………………is also known as buzz marketing.
- Word of mouth marketing
- viral marketing
- guerilla marketing
- morph marketing
Q8 | The term …………. Marketing was coined by Steven Jurvetson in 1997.
- Word of mouth
- viral
- guerilla
- morph
Q9 | ………………is the marketing of a social message with a view to changebehavior of people’s habit.
- Green marketing
- Social marketing
- Gaimatias marketing
- none of these
Q10 | Buying and selling over the internet is known as……..
- E-marketing
- E-business
- E-commerce
- none of these.
Q11 | The marketing side of E-commerce is known as ……….
- E-marketing
- E-business
- Interactive marketing
- none of these
Q12 | SEM means………..
- Search engine marketing
- Social environment marketing
- save energy marketing
- none of these.
Q13 | ………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
- Internet
- digital
- viral
Q14 | Word of mouth marketing through electronic channels like email, internet etc isknown as ……….
- Internet
- digital
- viral
Q15 | ….....is a low cost communication tool that can be easily tested, refined and rolledout.
- Opt- in- e-mail
- i- TV
- i- radio
- i-kiosks
Q16 | Which of the following is not a risk in internet based transaction
- eavesdropping
- spoofing
- encryption
- unauthorized action.
Q17 | A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
- ETB
- EFT
- E-cash
- E-money
Q18 | Which of the following is not a type of e-payment system.
- ETB
- EFT
- E-cash
- None of these
Q19 | …………….is a security protocol based on digital certificates.
- Digital signature
- Secure sockets layer protocol
- Secure electronic transactions
- None of these
Q20 | I am willing to buy a sport car but I do not have enough money to buy it. It is a
- Demand
- Desire
- Need
- Want
Q21 | The buying process starts when a buyer recognize a .
- Product
- An advertisement for the product
- A salesperson from a previous visit
- Problem or need
Q22 | 7p's of marketing includes
- process
- people
- physical evidence
- all of these
Q23 | Production concept focuses on
- easy availability
- quality
- customers need
- none of these
Q24 | Porter's five forces does not includes
- supplier power
- buyer power
- political power
- competitive rivalry
Q25 | pricing is the approach of setting a low initial price in order to attract a largenumber of buyers quickly and win a large market share.
- Market-skimming
- Value-based
- Market-penetration
- Leader