Marketing Management Set 18
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 18
Q1 | Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Business
- Consumers
- Economic
- Company.
Q2 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning.
- Merchandising
- Selling
- Operating.
- none
Q3 | Which of the following is not included in the function of physical supply:
- Standardization
- Storage
- Packaging
- Transportation.
Q4 | The factors that affect marketing policies, decisions and operations of a business constitute.
- Marketing control
- Marketing mix
- Marketing environment
- None of these.
Q5 | Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process.
- Goal oriented
- Social
- Exchange
- All of these.
Q6 | The process of finding and creating new uses or satisfactions for an existing product isknown as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Niche‐ marketing
- Re‐ marketing
- Social marketing
- None of these.
Q7 | Which of the following is not part of demographic segmentation?
- Age
- Income
- Education
- Interest.
Q8 | When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Rational
- Emotional
- Product
- None of these.
Q9 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom topurchase goods and services.
- Packaging
- Consumer behavior
- Segmentation.
- none
Q10 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targetedcustomers.
- Segmentation
- Target marketing
- Positioning
- None of these.
Q11 | Targrt marketing essentially requires ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Market segmentation
- Advertisement
- Direct selling
- Using multiple media.
Q12 | When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
- Patronage
- Emotional
- Rational
- None of these.
Q13 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those come from the physiological or basic needs such as hunger, thirst,sleep etc.
- Social
- Patronage
- Inherent
- Product.
Q14 | Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mixis developed for each of the segments.
- Differentiated
- Focus
- Customized
- None of these.
Q15 | The word positioning was coined by.
- All Ryes and Jack Trout
- Philip otter
- Petra Ducker
- None of them.
Q16 | The only revenue producing element in the marketing mix is .
- Product
- Price
- Place
- Promotion.
Q17 | When there is a large potential market for a product, the firm will adopt:
- Skimming price policy
- Penetration price policy
- Premium price policy
- None of these.
Q18 | Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality.
- Price
- Quantity
- Size
- Colour.
Q19 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in themarket.
- Premium
- Penetration
- Skimming
- None of these.
Q20 | A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Trade discount
- Cash discount
- Seasonal discount
- Quantity discount.
Q21 | When a firm sets a very low price for one or more of its products with a view to drive itscompetitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Customary
- Target pricing
- Predatory pricing
- None of these.
Q22 | ‐‐‐‐ is the most common method used for pricing.
- cost plus pricing
- Target pricing
- Break‐ even‐ pricing.
- Marginal cost.
Q23 | Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Value pricing
- International pricing
- Geographical pricing
- Rate of return price.
Q24 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate thegrowth of the market.
- Skimming
- Penetration
- Premium
- None of these.
Q25 | Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basisof cost, demand, competition etc.
- Administered
- Product line pricing
- Captive product
- Mark‐up pricing.