Marketing Management Set 24
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 24
Q1 | Primary data can be collected through all the four ways except –
- Observation
- Surveys
- Focus group
- Chatting
Q2 | The research instruments that a marketing researcher can make use of area.
- Questionnaires, Qualitative measure and mechanical devices
- Questionnaires, experimental research and behavioral data
- Questionnaires, qualitative measure and experimental research
- Qualitative measure, Experimental research and survey research
Q3 | Intercept interviews involves
- Asking questions and recording observations
- Seeking an appointment from respondents and paying some incentive for being interviewed.
- Stopping people at a shopping mall and requesting an interview.
- Calling up people and requesting an interview
Q4 | In PLC stages, the stage in which sales and profits declines is called
- decline stage
- less improved stage
- product maturity stage
- non-innovative stage
Q5 | The customers in growth stage of life cycle of products are classified as:
- Innovators
- early adopters
- middle majority customers
- laggards
Q6 | The total length of each product line is divided by number of product lines which is carriedby the company to calculate
- average width of product mix
- average length of product mix
- average depth of product mix
- consistency of product mix
Q7 | Whenever a new product eliminates another product because of its improvements, suchas CDs to Cassettes, this phenomenon is referred as
- Improvements
- Creative destruction
- Creative construction
- Improvement destruction
Q8 | The pricing technique in which variable fee is charged with a fixed fee are called as
- product line pricing
- Two-part pricing
- by-product pricing
- optional-feature pricing
Q9 | Which of the following stages is not included in AIDAS theory?
- Gaining interest
- Evaluation
- Securing attention
- Inducing action
Q10 | The pricing technique is used by sellers that offer their products in the bundles only is classified as
- pure bundling pricing
- mix bundling pricing
- Two-part bundle pricing
- optional-feature pricing
Q11 | The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
- Performance
- Salespeople
- Price
- Product features and quality
Q12 | The five product levels constitute a ________. At each level more, customer value is added.
- Customer-augmented product
- Customer consumption system
- Customer value-hierarchy
- Customer-perceived value
Q13 | Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
- Customer value hierarchy
- Expected
- Augmented
- Durability
Q14 | A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
- Going-rate pricing
- Cost-plus pricing
- Perceived-value pricing
- Sealed-bid pricing
Q15 | ____________ is the amount of money charged for a product or service.
- Price
- Accountancy
- Demand
- Value
Q16 | _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
- Price
- Elasticity
- Demand
- Value estimate
Q17 | Throughout most of history, prices were set by ____________.
- Fixed-price policies constructed by sellers
- Negotiation between buyers and sellers
- Governments and regulatory agencies
- Ruling monarchs
Q18 | A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
- Fixed-price
- Variable-price
- Dynamic-price
- Standard-price
Q19 | Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
- direct channel
- indirect channel
- flexible channel
- static channel
Q20 | Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
- marketing logistics network
- supply chain management
- delivery network
- physical distribution network
Q21 | In marketing channels, conflict occurs in marketing channels working at same level is classified as
- steep conflict
- slope conflict
- vertical conflict
- horizontal conflict
Q22 | Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
- supply chain management
- marketing channels
- delivery channels
- value delivery network
Q23 | In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
- selective distribution
- intensive distribution
- inclusive distribution
- exclusive distribution
Q24 | Avon, Amway, and Tupperware use which of the following forms of channeldistribution?
- direct marketing channel
- indirect marketing channel
- forward channel
- fashion channel
Q25 | From the economic system’s point of view, the role of marketing intermediaries is to transform:
- Raw products into finished products.
- Consumer needs into producer needs.
- Consumer needs and wants into product desires.
- Assortments of products made by producers into the assortments wanted by consumers.