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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 24

Q1 | Primary data can be collected through all the four ways except –
  • Observation
  • Surveys
  • Focus group
  • Chatting
Q2 | The research instruments that a marketing researcher can make use of area.
  • Questionnaires, Qualitative measure and mechanical devices
  • Questionnaires, experimental research and behavioral data
  • Questionnaires, qualitative measure and experimental research
  • Qualitative measure, Experimental research and survey research
Q3 | Intercept interviews involves
  • Asking questions and recording observations
  • Seeking an appointment from respondents and paying some incentive for being interviewed.
  • Stopping people at a shopping mall and requesting an interview.
  • Calling up people and requesting an interview
Q4 | In PLC stages, the stage in which sales and profits declines is called
  • decline stage
  • less improved stage
  • product maturity stage
  • non-innovative stage
Q5 | The customers in growth stage of life cycle of products are classified as:
  • Innovators
  • early adopters
  • middle majority customers
  • laggards
Q6 | The total length of each product line is divided by number of product lines which is carriedby the company to calculate
  • average width of product mix
  • average length of product mix
  • average depth of product mix
  • consistency of product mix
Q7 | Whenever a new product eliminates another product because of its improvements, suchas CDs to Cassettes, this phenomenon is referred as
  • Improvements
  • Creative destruction
  • Creative construction
  • Improvement destruction
Q8 | The pricing technique in which variable fee is charged with a fixed fee are called as
  • product line pricing
  • Two-part pricing
  • by-product pricing
  • optional-feature pricing
Q9 | Which of the following stages is not included in AIDAS theory?
  • Gaining interest
  • Evaluation
  • Securing attention
  • Inducing action
Q10 | The pricing technique is used by sellers that offer their products in the bundles only is classified as
  • pure bundling pricing
  • mix bundling pricing
  • Two-part bundle pricing
  • optional-feature pricing
Q11 | The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
  • Performance
  • Salespeople
  • Price
  • Product features and quality
Q12 | The five product levels constitute a ________. At each level more, customer value is added.
  • Customer-augmented product
  • Customer consumption system
  • Customer value-hierarchy
  • Customer-perceived value
Q13 | Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
  • Customer value hierarchy
  • Expected
  • Augmented
  • Durability
Q14 | A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
  • Going-rate pricing
  • Cost-plus pricing
  • Perceived-value pricing
  • Sealed-bid pricing
Q15 | ____________ is the amount of money charged for a product or service.
  • Price
  • Accountancy
  • Demand
  • Value
Q16 | _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
  • Price
  • Elasticity
  • Demand
  • Value estimate
Q17 | Throughout most of history, prices were set by ____________.
  • Fixed-price policies constructed by sellers
  • Negotiation between buyers and sellers
  • Governments and regulatory agencies
  • Ruling monarchs
Q18 | A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
  • Fixed-price
  • Variable-price
  • Dynamic-price
  • Standard-price
Q19 | Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
  • direct channel
  • indirect channel
  • flexible channel
  • static channel
Q20 | Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
  • marketing logistics network
  • supply chain management
  • delivery network
  • physical distribution network
Q21 | In marketing channels, conflict occurs in marketing channels working at same level is classified as
  • steep conflict
  • slope conflict
  • vertical conflict
  • horizontal conflict
Q22 | Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
  • supply chain management
  • marketing channels
  • delivery channels
  • value delivery network
Q23 | In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
  • selective distribution
  • intensive distribution
  • inclusive distribution
  • exclusive distribution
Q24 | Avon, Amway, and Tupperware use which of the following forms of channeldistribution?
  • direct marketing channel
  • indirect marketing channel
  • forward channel
  • fashion channel
Q25 | From the economic system’s point of view, the role of marketing intermediaries is to transform:
  • Raw products into finished products.
  • Consumer needs into producer needs.
  • Consumer needs and wants into product desires.
  • Assortments of products made by producers into the assortments wanted by consumers.