Marketing Management Set 5
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 5
Q1 | --------------factor is not considered as an important one while selecting channel ofdistribution
- product
- market factor
- colour
- none of these
Q2 | -----------is not included in the product factor
- physical nature
- technical nature
- suitability
- none of these
Q3 | The retailer sells goods in --------
- huge quantity
- small quantity
- not sufficient
- none of these
Q4 | MILMA is an example of -------type of shop
- multiple shop
- departmental store
- super bazzar
- none of these
Q5 | If marketing is done through information and ordering machine placed in stores, itis known as
- kiosk marketing
- television marketing
- tele marketing
- all of these
Q6 | If goods directly move from producer to consumer, it is known as
- one level channel
- zero level channel
- two level channel
- none of these
Q7 | ---------retailers open their shops on fixed days or dates in a specified area.
- hawkers
- kiosks
- market traders
- none of these
Q8 | ---------- are generally food stores that are much smaller in size than insupermarkets.
- convenient store
- discount store
- specialty store
- none of these
Q9 | Selling includes ------
- advertising
- transfer of title from the seller to the buyer
- sales promotion
- none of these
Q10 | If the product passes through a longer channel of distribution, the marketer willhave to give importance to
- advertising
- personal selling
- direct selling
- none of these
Q11 | If advertising give focus on a particular product or brand, it is known as
- product advertisement
- market advertisement
- institutional advertisement
- none
Q12 | When the advertisement is to create an image or reputation of the firm, it is a caseof
- product advertisement
- institutional advertisement
- reminder advertising
- none
Q13 | Advocacy advertising is also called
- support advertising
- rapport advertising
- cause advertising
- none of these
Q14 | --------= advertisement stresses on comparative features of two brands
- comparative advertisement
- complimentary advertisement
- niche advertisement
- none of these
Q15 | ---------is not a commercial advertising
- consumer ad
- industrial ad
- trade ad
- shortage ad
Q16 | When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called
- joint advertising
- co-operative advertising
- sponsored advertising
- none of these
Q17 | ---------is not a step in advertising campaign
- market analysis
- determining ad objectives
- selecting ad media
- supply of goods
Q18 | A good catchy phrase used and repeated often in an advertisement is --------
- idea
- brand name
- trade mark
- slogans
Q19 | USP stands for
- universal service provider
- upper service position
- unique selling proposition
- none of these
Q20 | --------- is not a pre test to evaluate advertising effectiveness
- portfolio test
- consumer jury method
- recognition test
- none of these
Q21 | ---------- is not a post test to evaluate advertising effectiveness
- real test
- opinion research
- association test
- portfolio test
Q22 | -------- is not a consumer promotion scheme
- samples
- advertising material
- coupons
- rebates
Q23 | In --------- appeals are emotional
- consumer promotion
- advertising
- dealer promotion
- all of these
Q24 | ------------is not a dealer promotion scheme.
- free goods
- trade allowance
- coupons
- all of these
Q25 | ------------ is not a sales force promotion scheme.
- bonus to sales force
- slotting allowance
- sales force contests
- none of these