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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 5

Q1 | --------------factor is not considered as an important one while selecting channel ofdistribution
  • product
  • market factor
  • colour
  • none of these
Q2 | -----------is not included in the product factor
  • physical nature
  • technical nature
  • suitability
  • none of these
Q3 | The retailer sells goods in --------
  • huge quantity
  • small quantity
  • not sufficient
  • none of these
Q4 | MILMA is an example of -------type of shop
  • multiple shop
  • departmental store
  • super bazzar
  • none of these
Q5 | If marketing is done through information and ordering machine placed in stores, itis known as
  • kiosk marketing
  • television marketing
  • tele marketing
  • all of these
Q6 | If goods directly move from producer to consumer, it is known as
  • one level channel
  • zero level channel
  • two level channel
  • none of these
Q7 | ---------retailers open their shops on fixed days or dates in a specified area.
  • hawkers
  • kiosks
  • market traders
  • none of these
Q8 | ---------- are generally food stores that are much smaller in size than insupermarkets.
  • convenient store
  • discount store
  • specialty store
  • none of these
Q9 | Selling includes ------
  • advertising
  • transfer of title from the seller to the buyer
  • sales promotion
  • none of these
Q10 | If the product passes through a longer channel of distribution, the marketer willhave to give importance to
  • advertising
  • personal selling
  • direct selling
  • none of these
Q11 | If advertising give focus on a particular product or brand, it is known as
  • product advertisement
  • market advertisement
  • institutional advertisement
  • none
Q12 | When the advertisement is to create an image or reputation of the firm, it is a caseof
  • product advertisement
  • institutional advertisement
  • reminder advertising
  • none
Q13 | Advocacy advertising is also called
  • support advertising
  • rapport advertising
  • cause advertising
  • none of these
Q14 | --------= advertisement stresses on comparative features of two brands
  • comparative advertisement
  • complimentary advertisement
  • niche advertisement
  • none of these
Q15 | ---------is not a commercial advertising
  • consumer ad
  • industrial ad
  • trade ad
  • shortage ad
Q16 | When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called
  • joint advertising
  • co-operative advertising
  • sponsored advertising
  • none of these
Q17 | ---------is not a step in advertising campaign
  • market analysis
  • determining ad objectives
  • selecting ad media
  • supply of goods
Q18 | A good catchy phrase used and repeated often in an advertisement is --------
  • idea
  • brand name
  • trade mark
  • slogans
Q19 | USP stands for
  • universal service provider
  • upper service position
  • unique selling proposition
  • none of these
Q20 | --------- is not a pre test to evaluate advertising effectiveness
  • portfolio test
  • consumer jury method
  • recognition test
  • none of these
Q21 | ---------- is not a post test to evaluate advertising effectiveness
  • real test
  • opinion research
  • association test
  • portfolio test
Q22 | -------- is not a consumer promotion scheme
  • samples
  • advertising material
  • coupons
  • rebates
Q23 | In --------- appeals are emotional
  • consumer promotion
  • advertising
  • dealer promotion
  • all of these
Q24 | ------------is not a dealer promotion scheme.
  • free goods
  • trade allowance
  • coupons
  • all of these
Q25 | ------------ is not a sales force promotion scheme.
  • bonus to sales force
  • slotting allowance
  • sales force contests
  • none of these