Marketing Management Set 5

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 5

Q1 | --------------factor is not considered as an important one while selecting channel ofdistribution
Q2 | -----------is not included in the product factor
Q3 | The retailer sells goods in --------
Q4 | MILMA is an example of -------type of shop
Q5 | If marketing is done through information and ordering machine placed in stores, itis known as
Q6 | If goods directly move from producer to consumer, it is known as
Q7 | ---------retailers open their shops on fixed days or dates in a specified area.
Q8 | ---------- are generally food stores that are much smaller in size than insupermarkets.
Q9 | Selling includes ------
Q10 | If the product passes through a longer channel of distribution, the marketer willhave to give importance to
Q11 | If advertising give focus on a particular product or brand, it is known as
Q12 | When the advertisement is to create an image or reputation of the firm, it is a caseof
Q13 | Advocacy advertising is also called
Q14 | --------= advertisement stresses on comparative features of two brands
Q15 | ---------is not a commercial advertising
Q16 | When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called
Q17 | ---------is not a step in advertising campaign
Q18 | A good catchy phrase used and repeated often in an advertisement is --------
Q19 | USP stands for
Q20 | --------- is not a pre test to evaluate advertising effectiveness
Q21 | ---------- is not a post test to evaluate advertising effectiveness
Q22 | -------- is not a consumer promotion scheme
Q23 | In --------- appeals are emotional
Q24 | ------------is not a dealer promotion scheme.
Q25 | ------------ is not a sales force promotion scheme.
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