Marketing Management Set 24

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 24

Q1 | Primary data can be collected through all the four ways except –
Q2 | The research instruments that a marketing researcher can make use of area.
Q3 | Intercept interviews involves
Q4 | In PLC stages, the stage in which sales and profits declines is called
Q5 | The customers in growth stage of life cycle of products are classified as:
Q6 | The total length of each product line is divided by number of product lines which is carriedby the company to calculate
Q7 | Whenever a new product eliminates another product because of its improvements, suchas CDs to Cassettes, this phenomenon is referred as
Q8 | The pricing technique in which variable fee is charged with a fixed fee are called as
Q9 | Which of the following stages is not included in AIDAS theory?
Q10 | The pricing technique is used by sellers that offer their products in the bundles only is classified as
Q11 | The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
Q12 | The five product levels constitute a ________. At each level more, customer value is added.
Q13 | Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
Q14 | A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
Q15 | ____________ is the amount of money charged for a product or service.
Q16 | _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
Q17 | Throughout most of history, prices were set by ____________.
Q18 | A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
Q19 | Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
Q20 | Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
Q21 | In marketing channels, conflict occurs in marketing channels working at same level is classified as
Q22 | Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
Q23 | In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
Q24 | Avon, Amway, and Tupperware use which of the following forms of channeldistribution?
Q25 | From the economic system’s point of view, the role of marketing intermediaries is to transform:
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