Marketing Management Set 10

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

Learning Mode Previous Next
On This Page

This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 10

Q1 | Identifying and providing different marketing mix for each of the segments is known as……….
Q2 | Serving a small market not served by competitors is known as………….
Q3 | The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
Q4 | An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
Q5 | The act of creating an image about a product or brand in the consumers mind is known as……...
Q6 | Positioning by emphasising the special attributes and benefits of the product is known as………..
Q7 | Which is not a level of brand loyality.
Q8 | Trading up is a method of product line modification by.
Q9 | …….goods are purchased without any planning or search effort.
Q10 | Revival plans to reintroduce the product in more modified form is adopted in………..stage of PLC.
Q11 | After sales service is part of.
Q12 | Setting price on the basis of the total cost per unit is known as……
Q13 | Setting price on the basis of the competition for the product is known as……….
Q14 | When a firm sets a very low price for one or more of its products with the intentionof driving its competitors out of business.
Q15 | Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….
Q16 | Where sellers combine several products in the same package is known as…….
Q17 | When there is a large potential market for a product, the firm will adopt.
Q18 | A price reduction to buyers who pay their bills promptly is called.
Q19 | -------is a system of selling goods directly to customers through a network of selfemployed people
Q20 | The word channel is derived from the French word,
Q21 | ---------- refers to duplicating the brand image of one product of promote anotherproduct of the same brand.
Q22 | ----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products.
Q23 | Many companies are now turning their attention to …………….markets.
Q24 | Markets located in the heart of the region specializing in few crops like banana,onions etc are called…..
Q25 | Rural consumers are …………….
Previous Next