Marketing Management Set 2

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 2

Q1 | The strategy where the producer or marketer does not differentiate betweendifferent type of customers
Q2 | The concentration of all marketing efforts on one selected segment within thetotal market.
Q3 | Identifying and providing different marketing mix for each of the segments isknown as……….
Q4 | Civil engineers designing flats, villas, bridges etc.are an example of….
Q5 | Shiny hair in case of a shampoo is a ……………….utility
Q6 | Which of the following is not an element of demographic segmentation
Q7 | Motives which are driven by learning, perception and attitude are known as..
Q8 | The process of assessing the relative worth of different market segmentsand selecting one or more segments in which to compete is called
Q9 | An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment.
Q10 | Which of the following are the elements of product positioning
Q11 | Using the names of company’s powerful brands for line extentions is…..
Q12 | The companies that have become a tried and trusted household name are
Q13 | Positioning by emphasising the special attributes and benefits of the product isknown as………..
Q14 | Anything that has the ability to satisfy a consumer need is known as……
Q15 | Products adapted to the perceived unique characteristics of national markets
Q16 | Products seen as having extension potential into other markets
Q17 | Products seen as only suitable in one single market
Q18 | Products designed to meet global segments
Q19 | Trade mark is a …………
Q20 | Brands owned and developed by producers are known as
Q21 | ……………brands indicate only the product category
Q22 | Which of the following is not a limitation of branding
Q23 | The only revenue producing element in the marketing mix is.
Q24 | Brands add value for both customers and the firm by
Q25 | Which of the following is not a component of brand equity.
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