Marketing Management Set 14
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 14
Q1 | Free samples is given to consumers in case of.
- Personal selling
- Sales promotion
- Advertising
- Publicity
Q2 | Age, income, gender are grouped under .
- Geographic segmentation
- Demographic segmentation
- Psycho graphical segmentation
- Behavioural segmentation
Q3 | Life Style, personality, attitude are grouped under .
- Geographic segmentation
- Demographic segmentation
- Psycho graphical segmentation
- None of these
Q4 | Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Execution
- Selling
- Research
- Strategies.
Q5 | Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
- Creative
- Management
- Selling
- Behavior.
Q6 | The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Meeting needs profitability
- Improving the quality of life for consumers
- the 4 Ps
- an organizational function and a set of process for creating ,Communicating and delivering, Value to
Q7 | Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Satisfaction of customer need
- Selling products
- Production
- Profit making.
Q8 | Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to consumers .
- Systematic
- Economic
- Management
- Commercial.
Q9 | Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Increase in sales
- Increase in products
- increase in price
- increase in customers.
Q10 | The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions.
- Production
- Selling
- Distribution
- Promotion.
Q11 | Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ utility.
- Time
- Place
- Form
- Profession.
Q12 | Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.
- Research
- Exchange
- Physical supply
- Facilitating.
Q13 | A firm identifies the target market, needs and wants of customers through
- Marketing research
- Planning
- Concepts
- Segmentation.
Q14 | fixing and maintaining the standards for quality , quantity, size and other features of the productrefers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Standardization
- Grading
- Packaging
- Labeling.
Q15 | The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.
- Customer need
- Products
- Customer value
- Quality.
Q16 | The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it.
- Market
- Sells
- Prices
- Services.
Q17 | A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Retail market
- Wholesale market
- Product market
- Service market.
Q18 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another.
- Marketing
- Segmentation
- Promotion
- Targeting.
Q19 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income andoccupation.
- Psychological
- Geographic
- Demographic
- Behavioral.
Q20 | ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
- Market targeting
- Target marketing
- Positioning
- Marketing.
Q21 | ‐‐‐‐‐‐ is referred to as segmentation.
- Mass marketing
- Niche marketing
- Differentiated marketing.
- none
Q22 | ‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge.
- Marketing
- Positioning
- Perception
- Learning.
Q23 | ‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.
- market targeting
- Positioning
- MIS
- Marketing.
Q24 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods andservices.
- Product
- Patronage
- Rational
- Emotional.
Q25 | ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.
- Consumer behavior
- Motives
- Perception
- Learning.