Marketing Management Set 19

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 19

Q1 | Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Objective
  • Pricing policies
  • Price reduction
  • (None of these.
Answer: Pricing policies
Q2 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goodsfrom the end of the production line to the consumer.
  • Physical distribution
  • Channel of distribution
  • Intensive distribution
  • None of these.
Answer: Physical distribution
Q3 | The strategy of using as many outlets as possible is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Selective distribution
  • Exclusive distribution
  • Intensive distribution
  • None of these.
Answer: Intensive distribution
Q4 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post
  • Self service store
  • Direct marketing
  • Department stores
  • Mail order business.
Answer: Mail order business.
Q5 | Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Self service store
  • Hyper market
  • co‐operative societies
  • None of these.
Answer: Self service store
Q6 | Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Self service
  • Retail stores
  • Armchair shopping
  • None of these.
Answer: Armchair shopping
Q7 | Which of the following is the largest retail enterprise in the world.
  • K mart
  • Wal‐Mart
  • Shoppers shop
  • None of these.
Answer: Wal‐Mart
Q8 | Which of the following is not a non‐store retailing:
  • Tele marketing
  • Direct marketing
  • Kiosk marketing
  • Retail chains.
Answer: Retail chains.
Q9 | Direct marketing is found more suitable to which of the following products.
  • Agricultural products
  • TV
  • Shoes
  • Vacuum cleaner.
Answer: Vacuum cleaner.
Q10 | Which company is the pioneer in direct marketing.
  • Johnson&Johnson
  • Eureka Forbes
  • Avon cosmetics
  • Cypla.
Answer: Eureka Forbes
Q11 | The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Direct marketing
  • Tele marketing
  • Retail chains
  • None of these.
Answer: Direct marketing
Q12 | The four elements; channels of distribution ,transportation, warehousing and inventory constitute‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Promotion mix
  • Marketing mix
  • Distribution mix
  • Product mix.
Answer: Distribution mix
Q13 | A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities andtowns.
  • Retail chains
  • Destination store
  • Shopping malls
  • Retail chain.
Answer: Retail chain.
Q14 | Which of the following is not an element of promotion mix?
  • Branding
  • Advertisement
  • Sales promotion
  • Personal selling.
Answer: Branding
Q15 | Which one of the following is not a sales promotion tool:
  • Advertisement
  • Discount
  • Dealer contest
  • Consumer contest.
Answer: Advertisement
Q16 | The process of direct communication between the sales person and a prospect is called:
  • Direct marketing
  • Personal selling
  • Advertising
  • None of these.
Answer: Personal selling
Q17 | M P R stands for:
  • Managing public relations
  • Measuring public relations
  • Marketing public relations
  • Monitoring public relations.
Answer: Marketing public relations
Q18 | Which of the following is not a characteristic of service marketing:
  • Intangibility
  • Reparability
  • Heterogeneity
  • Perish ability.
Answer: Reparability
Q19 | Medical treatment with ayurvedic Massage is an example of:
  • Pure tangible
  • Hybrid
  • Pure service
  • None of these.
Answer: Pure service
Q20 | Which of the following is not an element of service marketing mix?
  • Hospital
  • Banking
  • Insurance
  • None of these.
Answer: None of these.
Q21 | Which of the following is not an element of service marketing mix?
  • People
  • Packaging
  • Process
  • Physical evidence.
Answer: Packaging
Q22 | Which of the following statements is correct?
  • Marketing is the term used to refer only to the sales function within a firm
  • Marketing managers usually don't get involved in production or distribution decisions
  • Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Answer: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Q23 | Which of the following is NOT an element of the marketing mix?
  • Distribution
  • Product
  • Target market
  • Pricing
Answer: Target market
Q24 | Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
  • The competitors may be violating the law and can be reported to the authorities
  • The actions of competitors may threaten the monopoly position of the firm in its industry
  • The actions of competitors may create an oligopoly within an industry
  • New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
Answer: New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
Q25 | ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
  • Environmental scanning
  • Stakeholder analysis
  • Market sampling
  • Opportunity analysis
Answer: Environmental scanning
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