Marketing Management Set 12
On This Page
This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 12
Q1 | In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
- Introduction
- Growth
- Maturity
- Decline
Q2 | In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?
- Concept Development andTesting
- Idea Screening
- Test Marketing
- Commercialization
Q3 | The practice of selling two or more separate products together for a single price is
- Bundling
- Dumping
- Both (A) and (B)
- None of the above
Q4 | What does the term PLC stands for?
- Product life cycle
- Production life cycle
- Product long cycle
- Production long cycle
Q5 | A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
- intensive distribution
- selective distribution
- exclusive distribution
- none of these
Q6 | is a marketing channel that has no intermediary levels.
- direct marketing channel
- indirect chjannel
- forward channel
- hybrid channel
Q7 | The benefits of marketing channel are
- cost saving
- time saving
- financial support given
- all of these.
Q8 | For a perishable products,channel has to be .
- short
- long
- medium
- none of these
Q9 | Transportation,warehousing,inventory relates to .
- product
- price
- promotion
- place
Q10 | rather than intermediaries creating demands for the product,consumers demand the products from
- push strategy
- pull strategy
- forward strategy
Q11 | Difference between transaction selling and relationship selling
- in transaction selling,buyers must pay cash
- in relationship selling,buyers and sellers must be related.
- in relationship selling,sellers work to provide value to customers
- in transaction selling,transaction is the beginning of the relationship
Q12 | In decling stage of PLC,which tool would be more preffered
- sales promotion,
- personal selling
- advertising
- publicity
Q13 | is any paid form of non personal persuasion and promotion of ideas,goods and services
- advertising
- personal selling
- publicity
- sales promotion
Q14 | the communication message can be adjusted as per customers specific needs or wants." this statement
- advertising
- personal selling
- publicity
- sales promotion
Q15 | The number of product lines a company carries is called
- Product range
- Product mix depth
- Product mix width
- Product line length
Q16 | The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
- Price Decisions
- Place Decisions
- Product Decisions
- Promotion Decisions
Q17 | The Branding strategy which uses a different brand name for each product is known as
- Overall Family Branding
- Line Family Branding
- Individual Branding
- Brand Extension
Q18 | Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
- Label
- Co-brand
- Brand
- Product
Q19 | Which of the following involves designing and manufacturing the container or wrapper for a product
- Labeling
- Packaging
- Branding
- Product line
Q20 | The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
- Personal characteristics
- Psychological characteristics
- Behavioral characteristics
- Demographical characteristics
Q21 | is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
- Target marketing
- Psychographic segmentation
- Product Differentiation
- Consumer behavior
Q22 | Bread and milk are which kind of products?
- Specialty Products
- Convenience products
- Shopping products
- Unsought products
Q23 | What is the basic property of a service which makes it different from a product.
- Shape
- Size
- Very expensive
- Intangibility
Q24 | The term marketing refers to:
- Advertising, Sales Promotion, Publicity and Public Relational activities
- A new product needs ideas, Developments, concepts and improvements.
- Sales Planning, Strategy and Implementation
- A philosophy that stresses customer value and satisfaction
Q25 | The term ‘marketing mix’ describes:
- a composite analysis of all environmental factors inside and outside the firm
- a series of business decisions that aid in selling a product
- the relationship between a firm’s marketing strengths and its business weaknesses
- a blending of strategic elements to satisfy specific target markets