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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 12

Q1 | In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
  • Introduction
  • Growth
  • Maturity
  • Decline
Q2 | In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?
  • Concept Development andTesting
  • Idea Screening
  • Test Marketing
  • Commercialization
Q3 | The practice of selling two or more separate products together for a single price is
  • Bundling
  • Dumping
  • Both (A) and (B)
  • None of the above
Q4 | What does the term PLC stands for?
  • Product life cycle
  • Production life cycle
  • Product long cycle
  • Production long cycle
Q5 | A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
  • intensive distribution
  • selective distribution
  • exclusive distribution
  • none of these
Q6 |   is a marketing channel that has no intermediary levels.
  • direct marketing channel
  • indirect chjannel
  • forward channel
  • hybrid channel
Q7 | The benefits of marketing channel are
  • cost saving
  • time saving
  • financial support given
  • all of these.
Q8 | For a perishable products,channel has to be .
  • short
  • long
  • medium
  • none of these
Q9 | Transportation,warehousing,inventory relates to .
  • product
  • price
  • promotion
  • place
Q10 | rather than intermediaries creating demands for the product,consumers demand the products from
  • push strategy
  • pull strategy
  • forward strategy
Q11 | Difference between transaction selling and relationship selling
  • in transaction selling,buyers must pay cash
  • in relationship selling,buyers and sellers must be related.
  • in relationship selling,sellers work to provide value to customers
  • in transaction selling,transaction is the beginning of the relationship
Q12 | In decling stage of PLC,which tool would be more preffered
  • sales promotion,
  • personal selling
  • advertising
  • publicity
Q13 |   is any paid form of non personal persuasion and promotion of ideas,goods and services
  • advertising
  • personal selling
  • publicity
  • sales promotion
Q14 | the communication message can be adjusted as per customers specific needs or wants." this statement
  • advertising
  • personal selling
  • publicity
  • sales promotion
Q15 | The number of product lines a company carries is called
  • Product range
  • Product mix depth
  • Product mix width
  • Product line length
Q16 | The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
  • Price Decisions
  • Place Decisions
  • Product Decisions
  • Promotion Decisions
Q17 | The Branding strategy which uses a different brand name for each product is known as
  • Overall Family Branding
  • Line Family Branding
  • Individual Branding
  • Brand Extension
Q18 | Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
  • Label
  • Co-brand
  • Brand
  • Product
Q19 | Which of the following involves designing and manufacturing the container or wrapper for a product
  • Labeling
  • Packaging
  • Branding
  • Product line
Q20 | The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
  • Personal characteristics
  • Psychological characteristics
  • Behavioral characteristics
  • Demographical characteristics
Q21 |   is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
  • Target marketing
  • Psychographic segmentation
  • Product Differentiation
  • Consumer behavior
Q22 | Bread and milk are which kind of products?
  • Specialty Products
  • Convenience products
  • Shopping products
  • Unsought products
Q23 | What is the basic property of a service which makes it different from a product.
  • Shape
  • Size
  • Very expensive
  • Intangibility
Q24 | The term marketing refers to:
  • Advertising, Sales Promotion, Publicity and Public Relational activities
  • A new product needs ideas, Developments, concepts and improvements.
  • Sales Planning, Strategy and Implementation
  • A philosophy that stresses customer value and satisfaction
Q25 | The term ‘marketing mix’ describes:
  • a composite analysis of all environmental factors inside and outside the firm
  • a series of business decisions that aid in selling a product
  • the relationship between a firm’s marketing strengths and its business weaknesses
  • a blending of strategic elements to satisfy specific target markets