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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 15

Q1 | Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐
  • Reference groups
  • Family
  • Roles
  • Status.
Q2 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.
  • Information
  • Celebrities
  • Properties
  • Organizations.
Q3 | Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • The right product
  • The right service
  • Value
  • The right store.
Q4 | The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Product, Positioning, place and price.
  • Product, Production, price and place
  • Promotion, place, positioning, production
  • Product, place, price and promotion.
Q5 | Augmented product contains ‐‐‐‐‐‐‐‐‐‐.
  • Basic needs
  • Functional characteristics
  • Additional benefits
  • Expected features.
Q6 | A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Tangible product
  • Generic product
  • Potential product
  • Intangible product.
Q7 | Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
  • B2B
  • B2C
  • F M C G
  • Convenience.
Q8 | Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Test marketing
  • Concept testing.
  • Acid test
  • Market test.
Q9 | The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Profit
  • Brand loyalty
  • Branding
  • Brand equity.
Q10 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Brand associations
  • Perceived quality
  • Brand loyalty
  • Brand awareness.
Q11 | The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Lead forward
  • Good
  • Features
  • Good and services.
Q12 | The process of adding a higher priced prestigious, product to the existing line of lower pricedproducts is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Trading down
  • Product differentiation
  • Trading up
  • Product simplification.
Q13 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Brand loyalty
  • Brand awareness
  • Brand equity
  • Brand association.
Q14 | The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Standardization
  • Quality
  • Trademark
  • Product.
Q15 | Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Production
  • Flow of goods
  • Consumption
  • Marketing channel.
Q16 | The process of moving the raw materials from the place of the suppliers to the place of theproducers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Inbound logistic
  • Outbound logistics
  • Inventory management
  • Acquisition of raw materials.
Q17 | The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • S C M
  • V M S
  • Logistics
  • Distribution.
Q18 | The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Reverse logistic
  • Inbound logistics
  • Outbound logistics
  • Inventory logistics.
Q19 | A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • S C M
  • V M S
  • Conflict
  • Intensity.
Q20 | Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Production
  • Marketing channel
  • Supply chain management
  • Consumption.
Q21 | The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Selection distribution
  • Exclusive distribution
  • Channel configuration
  • Intensive distribution.
Q22 | When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐
  • V M S
  • S C M
  • Logistics
  • H M S.
Q23 | The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Inbound logistic
  • Outbound logistics
  • Process logistics
  • Reverse logistics
Q24 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the targetmarket.
  • Selective distribution
  • Geographical distribution
  • Intensive distribution
  • executive distribution.
Q25 | Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Viral marketing
  • Virtual marketing
  • De‐marketing
  • Social marketing.