Marketing Management Set 15
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 15
Q1 | Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐
- Reference groups
- Family
- Roles
- Status.
Q2 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.
- Information
- Celebrities
- Properties
- Organizations.
Q3 | Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- The right product
- The right service
- Value
- The right store.
Q4 | The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Product, Positioning, place and price.
- Product, Production, price and place
- Promotion, place, positioning, production
- Product, place, price and promotion.
Q5 | Augmented product contains ‐‐‐‐‐‐‐‐‐‐.
- Basic needs
- Functional characteristics
- Additional benefits
- Expected features.
Q6 | A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Tangible product
- Generic product
- Potential product
- Intangible product.
Q7 | Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
- B2B
- B2C
- F M C G
- Convenience.
Q8 | Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Test marketing
- Concept testing.
- Acid test
- Market test.
Q9 | The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Profit
- Brand loyalty
- Branding
- Brand equity.
Q10 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Brand associations
- Perceived quality
- Brand loyalty
- Brand awareness.
Q11 | The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Lead forward
- Good
- Features
- Good and services.
Q12 | The process of adding a higher priced prestigious, product to the existing line of lower pricedproducts is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Trading down
- Product differentiation
- Trading up
- Product simplification.
Q13 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Brand loyalty
- Brand awareness
- Brand equity
- Brand association.
Q14 | The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Standardization
- Quality
- Trademark
- Product.
Q15 | Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Production
- Flow of goods
- Consumption
- Marketing channel.
Q16 | The process of moving the raw materials from the place of the suppliers to the place of theproducers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Inbound logistic
- Outbound logistics
- Inventory management
- Acquisition of raw materials.
Q17 | The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- S C M
- V M S
- Logistics
- Distribution.
Q18 | The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Reverse logistic
- Inbound logistics
- Outbound logistics
- Inventory logistics.
Q19 | A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- S C M
- V M S
- Conflict
- Intensity.
Q20 | Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Production
- Marketing channel
- Supply chain management
- Consumption.
Q21 | The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Selection distribution
- Exclusive distribution
- Channel configuration
- Intensive distribution.
Q22 | When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐
- V M S
- S C M
- Logistics
- H M S.
Q23 | The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Inbound logistic
- Outbound logistics
- Process logistics
- Reverse logistics
Q24 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the targetmarket.
- Selective distribution
- Geographical distribution
- Intensive distribution
- executive distribution.
Q25 | Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
- Viral marketing
- Virtual marketing
- De‐marketing
- Social marketing.