Marketing Management Set 16

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 16

Q1 | Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Direct marketing
  • Tele‐ marketing
  • Social marketing
  • Viral marketing.
Answer: Tele‐ marketing
Q2 | Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Open dialogue
  • One‐to‐one communication
  • Personal relationships
  • all of the above.
Answer: all of the above.
Q3 | ‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.
  • Selective de‐marketing
  • Re‐marketing
  • Ostensible de‐marketing
  • Synchronic‐ marketing.
Answer: Ostensible de‐marketing
Q4 | Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Fresh product
  • Non‐usable products
  • Low quality products
  • Renewed use of products.
Answer: Renewed use of products.
Q5 | Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Direct marketing
  • Social marketing
  • Viral marketing
  • Relationship marketing.
Answer: Direct marketing
Q6 | ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on apermanent or temporary basis.
  • De‐marketing
  • Remarketing
  • Ostensible marketing
  • Synchronic marketing.
Answer: De‐marketing
Q7 | ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term associationwith the company.
  • Viral marketing
  • Relationship marketing.
  • Social marketing
  • De‐marketing.
Answer: Relationship marketing.
Q8 | Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.
  • Seller and the buyer
  • Firm and suppliers
  • Society and target market
  • price and service.
Answer: Seller and the buyer
Q9 | ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.
  • De‐marketing
  • Re‐marketing
  • Synch rod
  • Tele marketing.
Answer: Re‐marketing
Q10 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand theimportance of the customer.
  • Profit maximization
  • Sales volume
  • Customer satisfaction.
  • none
Answer: Customer satisfaction.
Q11 | The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept.
  • Production
  • Product
  • Selling
  • Marketing.
Answer: Marketing.
Q12 | In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for theproduct, manufactured by them and somehow convince the customer into buying this product.
  • Selling
  • Product
  • Production
  • Marketing.
Answer: Selling
Q13 | Demographic segmentation refers to .
  • The description of the people and the place in society.
  • The description of the people’s purchasing behavior
  • The location where people liv
  • Geographic regions.
Answer: The description of the people and the place in society.
Q14 | Which of the following is central to any definition of marketing.
  • Making a project
  • Making a sale
  • Customer relationship
  • Transactions.
Answer: Customer relationship
Q15 | When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Social needs
  • Exchanges
  • Demands
  • Physical needs.
Answer: Demands
Q16 | Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Market segmentation
  • Positioning
  • Target marketing
  • Customization.
Answer: Target marketing
Q17 | Ending prices with 99p is called.
  • Price lining
  • Prestige pricing
  • Odd‐even pricing
  • Skimming.
Answer: Odd‐even pricing
Q18 | Which of the following reflects the marketing concept philosophy?
  • “ you won’t find a better deal anywhere”.
  • ”When it’s profits versus customers needs, profits will always win out”.
  • “We are in the business of making and selling superior product”.
  • ”We won’t have a marketing department, we have a customer department”.
Answer: ”We won’t have a marketing department, we have a customer department”.
Q19 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.
  • Growth
  • Maturity
  • Introduction
  • Decline.
Answer: Maturity
Q20 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.
  • Market segmentation
  • Positioning
  • Target marketing
  • Direct marketing.
Answer: Market segmentation
Q21 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systleinto personality and values.
  • Demographic
  • Economic
  • Psychographic
  • Geographic.
Answer: Psychographic
Q22 | What is price skimming?
  • Setting an initially high price which falls as competitors enter the market.
  • Setting a high price which consumers perceive as indicating high quality.
  • Setting a low price to “Skim off” a large number of consumers.
  • noe
Answer: Setting an initially high price which falls as competitors enter the market.
Q23 | Setting a price below that of the competition is called.
  • Skimming
  • Competitive pricing
  • Penetration pricing.
  • none
Answer: Penetration pricing.
Q24 | An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
  • Product management; Functional management.
  • Brand management; Customer relationship management.
  • Global management; Regional management.
  • Product management; territory management.
Answer: Brand management; Customer relationship management.
Q25 | Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.
  • Competency
  • Marketing
  • Sales
  • Customer‐segment.
Answer: Customer‐segment.
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