Marketing Management Set 29

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 29

Q1 | The concept which states information about value, opportunities and rewards of good performance as thought by salespersons is called:
  • Organizational Climate
  • Media Climate
  • Sales Climate
  • Outbound Climate
Answer: Organizational Climate
Q2 | According to consumer promotion technique, the cash refunds is also classified as:
  • Price packs
  • Sweepstakes
  • Point of Purchase Promotions
  • Cash Rebate
Answer: Price packs
Q3 | The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
  • Cash Refunds
  • Cash Sample
  • Sweepstakes
  • Cents off deals
Answer: Cash Refunds
Q4 | The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:
  • Organizational Promotion
  • Consumer Promotions
  • Inbound Promotion
  • Outbound Promotion
Answer: Organizational Promotion
Q5 | The individual who represent company by performing selling, servicing, information gathering, and prospecting is classified as:
  • Sales person
  • Promoting manager
  • Prospering manager
  • Persuasion manager
Answer: Sales person
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