Marketing Management Set 1
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 1
Q1 | Marketing is a process of converting the potential customers into …………..
- actual customers
- prospective customers
- marketers
- none of these
Q2 | Marketing is a …………..process
- goal oriented
- exchange
- social
- all of these
Q3 | Which of the following is not included in the function of physical supply?
- standardization
- storage
- transport
- packaging
Q4 | All forces or factors that effect marketing policies, decisions and operations of abusiness constitute..
- marketing mix
- marketing environment
- marketing control
- none of these
Q5 | The group of elements price, product, promotion and place constitute
- market mix
- marketing mix
- product mix
- promotion mix
Q6 | The concept of marketing mix was developed by
- philip kotler
- stapleton
- n.h borden
- albert w emery
Q7 | Market where goods are transacted on the spot or immediately
- future market
- spot market
- perfect market
- none of these
Q8 | Market where there is no physical delivery of goods
- future market
- spot market
- perfect market
- none of these
Q9 | Markets which are organized and regulated by statutory measure are
- regulated markets
- unregulated markets
- world market
- none of these
Q10 | The markets in which goods are bought and sold in bulk quantities.
- wholesale market
- retail market
- world market
- none of these
Q11 | Market in which gold and silver are sold
- commodity market
- produce market
- bullion market
- none of these
Q12 | Market where money is lend and borrowed
- money market
- foreign exchange market
- stock market
- none of these
Q13 | Marketing is applicable in …………
- goods
- events
- property
- all of these
Q14 | Risk bearing is a function of…………
- research
- exchange
- physical supply
- facilitating
Q15 | Marketing is important to
- economy
- companies
- consumers
- all of these
Q16 | Profit through Customer Satisfaction Is aimed in …………. Concept
- production
- holistic
- marketing
- selling
Q17 | Marketing Environment is
- largely uncontrollable
- changing fast
- influencing marketing decisions
- all of these
Q18 | Marketing that converts negative demand to positive demand is known as
- conversional
- maintenance
- remarketing
- developmental
Q19 | Which of the following is not included in the micro environment
- suppliers
- publics
- economic
- customers
Q20 | Consumers show …………… while buying their products on regular basis
- dissonance reduction buying behaviour
- variety seeking buying behaviour
- complex buying behaviour
- habitual buying behaviour
Q21 | “ We guarantee every product we sell” appeal to…………………motive
- curosity
- variety
- quality
- comfort
Q22 | The negative feeling which arise after purchase causing inner tension isknown as…..
- cognitive dissonance
- post purchase dissonance
- buyer’s remorse
- all of these
Q23 | Social class is an element of………………….factor
- social
- cultural
- personal
- economic
Q24 | Sub-dividing of market into homogeneous sub-sections of customers is known as
- target marketing
- market segmentation
- product differentiation
- none of these
Q25 | The essential criteria for effective segmentation is
- homogenity
- measurability
- profitability
- all of these