Marketing Management Set 9
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 9
Q1 | A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
- etb
- eft
- e-cash
- e-money
Q2 | ……………….involves some one masquerading as someone else.
- spoofing
- unauthorized action
- eavesdropping
- phishing
Q3 | When information about transactions is transmitted in transparent way hackerscan catch the transmissions to obtain customers sensitive information. This is known as………..
- spoofing
- unauthorized disclosure
- eavesdropping
- phishing
Q4 | A competitor or an unhappy customer can alter a website so that it refusesservices to potential clients. This is known as ………..
- unauthorized action
- unauthorized disclosure
- eavesdropping
- phishing
Q5 | ………………. Is a specialized form of online identity theft.
- spoofing
- unauthorized disclosure
- eavesdropping
- phishing
Q6 | The private content of a transaction, if unprotected can be intercepted when itgoes through the route over the internet is called……..
- spoofing
- unauthorized disclosure
- eavesdropping
- phishing
Q7 | …………….can be used to minimize the risk of security breaches or viruses.
- firewall
- backups
- encryption
- digital signature
Q8 | ………………is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.
- digital signature
- digital certificates
- secure electronic transactions
- none of these.
Q9 | …………….is a security protocol based on digital certificates.
- digital signature
- secure sockets layer protocol
- secure electronic transactions
- none of these
Q10 | ……..is a computer crime in which criminal breaks into a computer system forexploring details of information etc.
- hacking
- spoofing
- eavesdropping
- phishing
Q11 | Marketing is a process of converting the potential customers into …………..
- Actual customers
- Prospective customers
- Marketers
- None of these
Q12 | ……………concept is based on the principle that marketing is not a departmentbut it is pervasive throughout the company.
- Production
- Holistic
- Modern
- Selling
Q13 | ………….simply refers to product planning.
- Merchandising
- Assembling
- R & D
- None o f these
Q14 | Branding is a function of ………….
- Research
- Exchange
- Physical supply
- Facilitating
Q15 | Market where currencies of different countries are bought and sold.
- Money market
- Foreign exchange market
- Stock market
- None of these
Q16 | Market where demand for goods is greater than supply.
- Buyers market
- Sellers market
- Retail market
- Wholesale market
Q17 | Market where shares, debentures, bonds etc of companies are bought and sold.
- Money market
- Foreign exchange market
- Stock market
- None of these
Q18 | Market in which supply is greater than demand.
- Buyers market
- Sellers market
- Retail market
- Wholesale market
Q19 | A person who purchases a product or service either for his own consumption orfor others is known as………….
- Buyer
- Customer
- Consumer
- None of these
Q20 | Behaviour exhibited while purchasing a car is an example of…………….
- Dissonance Reduction Buying Behaviour
- Variety Seeking Buying Behaviour
- Complex Buying Behaviour
- Habitual Buying Behaviour
Q21 | Which of the following is not an emotional motive
- Vanity
- Social acceptance
- Curosity
- Variety
Q22 | The negative feeling which arise after purchase causing inner tension is known as…..
- Cognitive dissonance
- Post purchase dissonance
- Buyer’s remorse
- All of these
Q23 | Sub-dividing of market into homogeneous sub-sections of customers is knownas
- Target marketing
- Market segmentation
- Product differentiation
- None of these
Q24 | The strategy where the producer or marketer does not differentiate between different type of customers
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Q25 | The concentration of all marketing efforts on one selected segment within the total market.
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing