Marketing Management Set 28

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 28

Q1 | According to whom “ a product lifecycle is very much similar to human life cycle.”
  • Arch Paton
  • Stanton
  • Neil Borden
  • Philip Kotler
Answer: Arch Paton
Q2 | Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
  • Mature stage
  • Decline stage
  • Growth stage
  • Market introduction stage
Answer: Growth stage
Q3 | __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.
  • Product Development
  • Business Analysis
  • Marketing Strategy
  • Test Marketing
Answer: Business Analysis
Q4 | In _______________________ all the augmentations and transformations of a product might undergo in the failure.
  • Generic Product
  • Expected Product
  • Augmented Product
  • Potential Product
Answer: Potential Product
Q5 | Color and size of the product, brand and packaging are considered as
  • Chemical features of product
  • Physical features of product
  • Product designing
  • Product manufacture
Answer: Physical features of product
Q6 | Marketing channel that involves no intermediaries to made their products available to finalbuyers is classified as
  • Direct channel
  • Indirect channel
  • Static channel
  • Flexible channel
Answer: Direct channel
Q7 | Identify the incorrect statement about multiple channels:
  • Internet banking is an example of low-cost channel that is offered by banks
  • Customers usually use only one channel for all transactions even if multiple channels are offered
  • Service sensitive customers prefer the full-service channels
  • Economic considerations should not be the only criteria for deciding what combination of channels to be used
Answer: Customers usually use only one channel for all transactions even if multiple channels are offered
Q8 | The ______________ function of marketing makes the products available in different geographic regions.
  • Production.
  • Selling.
  • Distribution.
  • Promotion.
Answer: Distribution.
Q9 | Logistics means ______________.
  • Production.
  • Flow of goods.
  • Consumption.
  • Marketing channel.
Answer: Flow of goods.
Q10 | Logistics management is a part of ______________.
  • Production.
  • Marketing channel
  • Supply chain management.
  • Consumption.
Answer: Supply chain management.
Q11 | Which of the following is not included in the function of physical supply?
  • Standardization.
  • Storage.
  • Packaging.
  • Transportation.
Answer: Standardization.
Q12 | The best channel of distribution for vacuum cleaner is ______________.
  • Direct marketing.
  • Tele marketing.
  • Retail chains.
  • None of these.
Answer: Direct marketing.
Q13 | Transportation belongs to ______________ function of marketing.
  • Research.
  • Exchange.
  • Physical supply
  • Facilitating.
Answer: Physical supply
Q14 | ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
  • Physical distribution.
  • Channel of distribution
  • Intensive distribution.
  • None of these.
Answer: Physical distribution.
Q15 | Which of the following is not a non-store retailing?
  • Tele marketing.
  • Direct marketing.
  • Kiosk marketing.
  • Retail chains.
Answer: Retail chains.
Q16 | In ______________ , manufacturers supply products to a limited number of outlets in the target market.
  • Selective distribution
  • Geographical distribution
  • Intensive distribution.
  • executive distribution.
Answer: Selective distribution
Q17 | Which company is the pioneer in direct marketing?
  • Johnson &Johnson.
  • Eureka Forbes.
  • Avon cosmetics.
  • Cipla.
Answer: Eureka Forbes.
Q18 | Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
  • Time.
  • Place.
  • Form.
  • Profession
Answer: Time.
Q19 | The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
  • Inbound logistics.
  • Outbound logistics
  • Inventory management.
  • Acquisition of raw materials.
Answer: Inbound logistics.
Q20 | The flow of goods from production to consumption is known as ______________.
  • Inbound logistics.
  • Outbound logistics.
  • Process logistics.
  • Reverse logistics
Answer: Outbound logistics.
Q21 | All marketing activities that attempt to stimulate quick buyer action or immediate sales ofa product are known as ______________________
  • Sponsorship
  • Advertising
  • personal selling
  • sales promotion
Answer: sales promotion
Q22 | Which of the following is NOT a requirement for setting advertising objectives?
  • Objectives must specify the amount of change.
  • Objectives must be stated in terms of profits.
  • Objectives must be realistic.
  • Objectives must be internally consistent.
Answer: Objectives must be stated in terms of profits.
Q23 | The ______________________ component of attitudes focuses on behavioral tendencies
  • Affective
  • Instrumental
  • Conative
  • Cognitive
Answer: Instrumental
Q24 | The process of translating thought into a symbolic form is known as _____________________
  • Encoding
  • Feedback
  • Noise
  • Decoding
Answer: Encoding
Q25 | Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
  • exposure
  • involuntary attention
  • nonvoluntary attention
  • voluntary attention
Answer: exposure
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