Marketing Management Set 6
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 6
Q1 | Dealer promotion is also known as
- trade promotion
- goods promotion
- commerce promotion
- none of these
Q2 | Which of the following is not an element of promotion mix
- advertisement
- branding
- personal selling
- sales promotion
Q3 | -------type of advertisement is used when the product enters into growth stage ofPLC
- selective advertising
- reminder advertising
- primary advertising
- none of these
Q4 | The strategy of choosing one attribute to excel to create competitive advantage isknown as
- under positioning
- unique selling proposition
- over positioning
- none of these
Q5 | The Concept of USP was introduced by
- rosser reeves
- theodre levitt
- nh borden
- none of them
Q6 | Which of the following is not a sales promotion tool
- discount
- dealer contest
- advertisement
- consumer contest.
Q7 | The process of direct communication between the sales person and a prospect iscalled
- personal selling
- direct marketing
- advertising
- none of these
Q8 | In marketing, MRP stands for
- managing public relation
- marketing public relation
- monitoring public relation
- none of these
Q9 | AIDAS stands for
- attention, interest, desire, action, satisfaction
- action, interest, decision , attention, service
- attention, interest, attitude, action, satisfaction
- none of these
Q10 | Any paid form of non –personal presentation of ideas, goods, or services by anidentified sponsor is known as ------
- advertisement
- marketing
- selling
- none of these
Q11 | -----------is not a feature of advertising
- it helps in stimulating sales
- it may be oral or written
- it reduces sales
- none
Q12 | -------- is all the written or spoken matter in an advertisement expressed in wordsor sentences and figures designed to convey the message.
- matter
- ad medium
- ad copy
- none of these
Q13 | Which of the following is not a main objective of personal selling ?
- generate sales
- build awareness and appreciation for the product
- create personal contact
- none of these
Q14 | Which of the following is a major advantage of personal selling ?
- targeted message
- reach and frequency
- more sales
- none of these
Q15 | A major portion of the rural population consists of ………………..incomegroups.
- low
- high
- medium
- all of these
Q16 | Many companies are now turning their attention to …………….markets.
- urban
- rural
- world
- none of these
Q17 | For rural marketing …………..pricing is more suitable.
- penetration
- skimming
- going rate
- none of these
Q18 | Markets popularly known as haats and shandies are ……………markets.
- rural
- urban
- national
- none of these
Q19 | General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called……
- regular periodic market
- seasonal market
- daily market
- rural market.
Q20 | Permanent rural market with continuous trading activity is called……
- regular periodic market
- seasonal market
- daily market
- rural market.
Q21 | White revolution refers to
- aquaculture
- milk
- poultry
- none of these
Q22 | Blue revolution refers to
- aquaculture
- milk
- poultry
- none of these
Q23 | Yellow revolution refers to
- aquaculture
- milk
- poultry
- none of these
Q24 | Moderate quality products are preferred by ……………consumers.
- urban
- rural
- educated
- none of these
Q25 | Goods are sold in small packets in ………….markets.
- urban
- rural
- world
- none of these