Marketing Management Set 8
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 8
Q1 | An airline working with a tour operator or a hotel group is an exampleof………….marketing
- partnership
- viral
- guerilla
- morph
Q2 | Marketing to babies in the womb is …………….marketing.
- galimatias
- viral
- guerilla
- morph
Q3 | …………………….. is the marketing of products that are regarded to be safe forthe environment.
- green marketing
- social marketing
- gaimatias marketing
- none of these
Q4 | A product with the …………… is a green product.
- ecomark
- agmark
- isi mark
- none of these
Q5 | ………………is the marketing of a social message with a view to changebehavior of people’s habit.
- green marketing
- social marketing
- gaimatias marketing
- none of these
Q6 | Which of the following is not an element of Social marketing mix?
- product
- price
- distribution
- people
Q7 | Utilizing electronic medium in everyday business activities is known as
- e-marketing
- e-business
- e-commerce
- none of these.
Q8 | Buying and selling over the internet is known as……..
- e-marketing
- e-business
- e-commerce
- none of these.
Q9 | The marketing side of E-commerce is known as ……….
- e-marketing
- e-business
- interactive marketing
- none of these
Q10 | SEM means………..
- search engine marketing
- social environment marketing
- save energy marketing
- none of these.
Q11 | ………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
- internet
- digital
- viral
Q12 | Word of mouth marketing through electronic channels like email, internet etc isknown as ……….
- internet
- digital
- viral
Q13 | ………………can be defined as convergence of branding, informationdissemination and sales transactions all in one place.
- e-advertising
- e-branding
- e-commerce
- e-marketing
Q14 | Which of the following is importance of e-marketing?
- sell
- serve
- sizzle
- all of these
Q15 | …is a low cost communication tool that can be easily tested, refined and rolledout.
- opt- in- e-mail
- i- tv
- i- radio
- i-kiosks
Q16 | Which of the following is not an e-marketing tool?
- mobile phone
- cinema
- i- radio
- i-kiosks
Q17 | A financial instrument which can be used more than once to borrow money or buygoods and services on credit is …..…
- debit card
- credit card
- smart card
- none of these
Q18 | Which of the following is not a risk in internet based transaction
- eavesdropping
- spoofing
- encryption
- unauthorized action.
Q19 | A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is
- encryption
- firewalls
- digital certificates
- digital signature
Q20 | An electronic file that uniquely identifies individuals and websites on the internetand enables secure, confidential communications.
- digital signature
- digital certificates
- encryption
- firewalls
Q21 | ……………is online identity theft.
- eavesdropping
- phishing
- spoofing
- none of these
Q22 | …………………is not an e-payment media.
- credit card
- debit card
- electronic cheque
- wallet
Q23 | The financial exchange that takes place online between buyers and sellers isknown as
- e-branding
- e-marketing
- e-advertisement
- e-payment system
Q24 | EFT means
- electronic fund transfer
- efficient fund transfer
- eligible fund transfer
- none of these
Q25 | A computer based system that facilitates the transfer of money or the processingof financial transactions between two financial institutions the same day or over night is………
- etb
- eft
- e-cash
- e-money