Marketing Management Set 7
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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 7
Q1 | Rural consumers are …………….
- price sensitive
- less price sensitive
- quality conscious
- none of these
Q2 | Profiling the rural market is a part of ………………stage of rural marketingstrategy.
- planning
- execution
- feedback
- none of these
Q3 | Marketing research is a part of ………………stage of rural marketing strategy.
- planning
- execution
- feedback
- none of these
Q4 | ……………………pricing means assigning a low price tag for a product andproviding the benefits of low-cost mass production to the customers.
- cost plus
- value
- power price points
- penetration
Q5 | Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
- cost plus
- value
- power price points
- penetration
Q6 | Introducing a product at low price and increasing the price once the brandsucceeds is known as …………. Pricing.
- penetration
- skimming
- going rate
- none of these
Q7 | Smaller companies tying up with leading companies to distribute through itsnetwork is known as ………………. Distribution.
- syndicated
- selective
- exclusive
- intensive
Q8 | ……………………distribution system can be used to penetrate the rural market.
- satellite
- selective
- exclusive
- intensive
Q9 | Services are ………………
- intangible
- perishable
- both a & b
- none of these
Q10 | ………………………..refers to the way a service provider and his employeesanticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
- proactiveness
- productivity
- professionalization
- none of these
Q11 | Which of the following is not a characteristic of service marketing?
- intangibility
- separability
- heterogeneity
- perishability
Q12 | Medical treatment with ayurvedic massage is an example of
- pure tangible good
- hybrid
- pure service
- none of these
Q13 | Which of the following is not a services?
- hospital
- banking
- insurance
- none of these
Q14 | Which of the following is not an element of service marketing mix?
- people
- packaging
- process
- physical evidence. 185. …………………..is concerned with finding ways to reduce the demand
Q15 | ……………………….was first used by Eugene J Kelly.
- demarketing
- meta marketing
- mass marketing
- mega marketing
Q16 | Which of the following is known as market aggregation?
- demarketing
- meta marketing
- mass marketing
- mega marketing
Q17 | Which of the following involves targeting bulk purchasers and offering themspecial benefits and privileges?
- frequency marketing
- event marketing
- viral marketing
- none of these
Q18 | Which of the following is not responsible for the emergence of relationshipmarketing?
- growth of service economy
- rapid technological advancement
- an increase in the level of customer awareness and education
- changing role of woman.
Q19 | ……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and publicrelation skills etc in that country.
- de marketing
- meta marketing
- mass marketing
- mega marketing
Q20 | ………………... is also called ambush marketing.
- event marketing
- morph marketing
- guerilla marketing
- none of these
Q21 | The basic objective behind the ………………………… is to add value to theproduct significantly for winning the customers’ loyalty.
- event marketing
- morph marketing
- guerilla marketing
- none of these
Q22 | ……………………is also known as buzz marketing.
- word of mouth marketing
- viral marketing
- guerilla marketing
- morph marketing
Q23 | In Japan …………………….marketing is known as ‘Kuchikomi’.
- word of mouth
- viral
- guerilla
- morph
Q24 | The term …………. Marketing was coined by Steven Jurvetson in 1997.
- word of mouth
- viral
- guerilla
- morph
Q25 | Under ……………marketing every customer is treated as unique.
- word of mouth
- viral
- guerilla
- one-on-one