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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 2

Q1 | The strategy where the producer or marketer does not differentiate betweendifferent type of customers
  • undifferentiated marketing
  • differentiated marketing
  • concentrated marketing
  • customised or personalised marketing
Q2 | The concentration of all marketing efforts on one selected segment within thetotal market.
  • undifferentiated marketing
  • differentiated marketing
  • concentrated marketing
  • customised or personalised marketing
Q3 | Identifying and providing different marketing mix for each of the segments isknown as……….
  • undifferentiated marketing
  • differentiated marketing
  • concentrated marketing
  • customised or personalised marketing
Q4 | Civil engineers designing flats, villas, bridges etc.are an example of….
  • undifferentiated marketing
  • differentiated marketing
  • concentrated marketing
  • customised or personalised marketing
Q5 | Shiny hair in case of a shampoo is a ……………….utility
  • primary
  • evolved
  • generic
  • none of these
Q6 | Which of the following is not an element of demographic segmentation
  • family size
  • population density
  • income
  • religion
Q7 | Motives which are driven by learning, perception and attitude are known as..
  • emotional motives
  • patronage motives
  • psychological motives
  • rational motives
Q8 | The process of assessing the relative worth of different market segmentsand selecting one or more segments in which to compete is called
  • target marketing
  • market segmentation
  • product differentiation
  • none of these
Q9 | An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment.
  • total market approach
  • concentration approach
  • multi-segment approach
  • none of these
Q10 | Which of the following are the elements of product positioning
  • the product
  • the company
  • the consumer
  • all of these
Q11 | Using the names of company’s powerful brands for line extentions is…..
  • positioning by product attributes and benefits
  • positioning by brand endorsement
  • positioning by use, occasion and time
  • positioning by corporate identity
Q12 | The companies that have become a tried and trusted household name are
  • positioned by product attributes and benefits
  • positioned by brand endorsement
  • positioned by use, occasion and time
  • positioned by corporate identity
Q13 | Positioning by emphasising the special attributes and benefits of the product isknown as………..
  • positioning by product attributes and benefits
  • positioning by brand endorsement
  • positioning by use, occasion and time
  • positioning by corporate identity
Q14 | Anything that has the ability to satisfy a consumer need is known as……
  • price
  • package
  • product
  • promotion
Q15 | Products adapted to the perceived unique characteristics of national markets
  • local products
  • multinational products
  • international products
  • global products
Q16 | Products seen as having extension potential into other markets
  • local products
  • multinational products
  • international products
  • global products
Q17 | Products seen as only suitable in one single market
  • local products
  • multinational products
  • international products
  • global products
Q18 | Products designed to meet global segments
  • local products
  • multinational products
  • international products
  • global products
Q19 | Trade mark is a …………
  • name
  • registered brand
  • symbol
  • design
Q20 | Brands owned and developed by producers are known as
  • manufacturer brands
  • individual brands
  • family brands
  • dealer
Q21 | ……………brands indicate only the product category
  • dealer
  • licensed
  • generic
  • individual
Q22 | Which of the following is not a limitation of branding
  • it is expensive
  • it reduces selling efforts
  • it promotes unfair competition
  • it leads to brand monopoly
Q23 | The only revenue producing element in the marketing mix is.
  • product.
  • price.
  • place.
  • promotion.
Q24 | Brands add value for both customers and the firm by
  • facilitating purchase.
  • establish loyality.
  • both (a) and (b).
  • none of these.
Q25 | Which of the following is not a component of brand equity.
  • brand awareness.
  • brand association.
  • brand loyality.
  • brand cohorts.