Marketing Management Set 15

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 15

Q1 | Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐
Q2 | ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.
Q3 | Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q4 | The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q5 | Augmented product contains ‐‐‐‐‐‐‐‐‐‐.
Q6 | A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q7 | Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.
Q8 | Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q9 | The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q10 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q11 | The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q12 | The process of adding a higher priced prestigious, product to the existing line of lower pricedproducts is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q13 | The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q14 | The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q15 | Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q16 | The process of moving the raw materials from the place of the suppliers to the place of theproducers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q17 | The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q18 | The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q19 | A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q20 | Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q21 | The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q22 | When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐
Q23 | The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Q24 | In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the targetmarket.
Q25 | Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
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