Marketing Management Set 12

Bachelor of Business Administration (BBA),

Bachelor of Commerce (B Com)

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This set of Marketing Management Multiple Choice Questions & Answers (MCQs) focuses on Marketing Management Set 12

Q1 | In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
Q2 | In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?
Q3 | The practice of selling two or more separate products together for a single price is
Q4 | What does the term PLC stands for?
Q5 | A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
Q6 |   is a marketing channel that has no intermediary levels.
Q7 | The benefits of marketing channel are
Q8 | For a perishable products,channel has to be .
Q9 | Transportation,warehousing,inventory relates to .
Q10 | rather than intermediaries creating demands for the product,consumers demand the products from
Q11 | Difference between transaction selling and relationship selling
Q12 | In decling stage of PLC,which tool would be more preffered
Q13 |   is any paid form of non personal persuasion and promotion of ideas,goods and services
Q14 | the communication message can be adjusted as per customers specific needs or wants." this statement
Q15 | The number of product lines a company carries is called
Q16 | The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
Q17 | The Branding strategy which uses a different brand name for each product is known as
Q18 | Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Q19 | Which of the following involves designing and manufacturing the container or wrapper for a product
Q20 | The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Q21 |   is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Q22 | Bread and milk are which kind of products?
Q23 | What is the basic property of a service which makes it different from a product.
Q24 | The term marketing refers to:
Q25 | The term ‘marketing mix’ describes:
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