Advertising Set 9

Bachelor Multimedia Communication (BMMC)

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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 9

Q1 | An individual outlet of an advertising medium, such as a certain magazine or a specificbroadcast station or program is called,
Q2 | The consistent preference and /or purchase of one brand in specific product is called:
Q3 | Who is a media planner ?
Q4 | When a company publishes their own publication, it is called as;
Q5 | A broadcast station’s record of its programming is known as;
Q6 | Define jargon;
Q7 | Which among the options is an attitude change theory that postulates, consumers act torelieve the discomfort that occurs as a result of conflict in believes?
Q8 | In an ad campaign, the researchers evaluate the promotion effort while it is running in themarket place. This process is called;
Q9 | Cross Selling means;
Q10 | When a company acquires a supplier through an acquisition strategy, this is referred to as:
Q11 | Introducing new products to existing markets is an example of:
Q12 | Corporate strategy is:
Q13 | The Traditional Marketing style involves
Q14 | Market information means
Q15 | In a Selling Process,
Q16 | Cognitive dissonance occurs in which stage of the buyer decision process model?
Q17 | _______________ describes changes in an individual's behavior arising from experience.
Q18 | Sellers that handle their own exports are engaged in:
Q19 | _____________ is quoted as "everyone lives by selling something.
Q20 | _________________ are ads that appear while subscribers are surfing online services or Websites, including banners, pop-up windows, "tickers," and "roadblocks.
Q21 | ___________ is the process of evaluating each market segment's attractiveness and selectingone or more segments to enter.
Q22 | When an international seller sells a plant, equipment, or technology to another country andagrees to take payment in the resulting products, it is called:
Q23 | In evaluating messages for advertising, telling how the product is better than the competingbrands aims at making the ad:
Q24 | A ________________ is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
Q25 | The purpose of strategic planning is to find ways in which the company can best:
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