Advertising Set 6

Bachelor Multimedia Communication (BMMC)

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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 6

Q1 | Writing text for advertisements is called:
  • Ad writing
  • Art Production
  • Illustration
  • Copy writing
Answer: Copy writing
Q2 | _______is the advertisement, facing editorial pages in magazines and newspapers
  • Facing matter
  • Advertorial
  • Op-Ed Ads
  • Edit page ads
Answer: Facing matter
Q3 | The research which enables an ad agency to better understand how consumers use a product orservice is, _________
  • Evaluative Research
  • Strategic research
  • Target Research
  • Consumer Research
Answer: Strategic research
Q4 | The total number of a target group from which researchers take samples is called,
  • Stratified group
  • Universe
  • Public
  • Internal Public
Answer: Universe
Q5 | In ad world electrical goods, often kitchen equipment such as washing machines, fridges,cookers are termed as,
  • White Goods
  • Electronic Goods
  • Equipments
  • Power goods
Answer: White Goods
Q6 | ______research is used after the advertising has run and seeks to determine how well consumersremember the advertising message and how persuasive it was.
  • Market
  • Strategic
  • Consumer
  • Evaluative
Answer: Evaluative
Q7 | Which among them is not a function of advertising;
  • Increase sales
  • Increase in per-capita use
  • Increase the annual income of the consumer
  • Eliminate seasonal fluctuations
Answer: Increase the annual income of the consumer
Q8 | Price, _____, _____and Physical distribution are the four main elements in marketing.
  • Product, Sales
  • Sales, Advertising
  • Product, Promotion
  • Promotion, Purchasing
Answer: Product, Promotion
Q9 | The process in which one idea is allowed to stimulate another without reaching a decision aboutwhether any of the ideas are valid :
  • Creative process
  • Brainstorming
  • Dilemma
  • Ambiguous idea
Answer: Brainstorming
Q10 | Identify the theory not considered as theories of advertising;
  • Stimulus Response Theory
  • The Starch Model
  • DAGMAR Model
  • Cultivation Theory
Answer: Cultivation Theory
Q11 | Advertisers seek to give a product a personality that is unique, appealing and appropriate.The personality given is known as,
  • Brand Loyalty
  • Unique Image
  • Selling Property
  • Brand Image
Answer: Brand Image
Q12 | Advertisements try to discourage young people from using drugs or tobacco or encouragepeople to adopt safer, healthier lifestyles, are examples of ______ Ads
  • Institutional Ads
  • Informational Ads
  • Consumer Ads
  • Impressive Ads
Answer: Informational Ads
Q13 | Advertisements from organizations, sending message intended to influence a targetedaudience is called,_____________
  • Image Advertising
  • Product oriented advertising
  • Advocacy advertising
  • Agenda setting ads
Answer: Advocacy advertising
Q14 | Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profitorganisations?
  • Attracts attention
  • Designed to educate
  • Designed to shock
  • All of the above
Answer: All of the above
Q15 | Digital convergence enabled to use GPS in advertising schemes; what is GPS?
  • Global Positioning System
  • Geographic Positioning System
  • Geographic Projection System
  • General Production System
Answer: Global Positioning System
Q16 | The avoidance of the use of 'bait and switch' tactics that encourage consumers to change toanother brand is a result of:
  • Regulatory rules
  • Legal intervention
  • Response to the increasing demand for more socially responsible marketing communication
  • All of the above
Answer: Response to the increasing demand for more socially responsible marketing communication
Q17 | Personal selling is commonly used for which of the following purposes?
  • Building up buyer\s preferences
  • Pressurising the customer into making a decision
  • Developing customer convictions and feelings about a product and company
  • All of the above
Answer: All of the above
Q18 | _______refers to the images in advertising that depict stereotypical gender roles and displays
  • Male female ratio
  • Gender Ads
  • Gender Images
  • Stereotypes
Answer: Gender Ads
Q19 | What are the major advantages of an effective integrated advertising campaign?
  • Impact
  • Precision of message
  • Cultivation of customer relationships
  • All of the above
Answer: All of the above
Q20 | Rational appeals are those that use factual presentations to appeal to which part of theaudience's attitudes?
  • Affective attitudes
  • Cognitive attitudes
  • Cultural attitude
  • All of the above
Answer: Cognitive attitudes
Q21 | __________is a relatively new form of advertising medium that blurs conventionaldistinctions between what constitutes advertising and what constitutes entertainment.
  • Infotainment
  • Branded content
  • Brand distinction
  • Content selection
Answer: Branded content
Q22 | The job to make observations and predictions in changes of new or existing cultural trendsfor advertisements is,
  • Cultural Research
  • Trend setting
  • Culture hunting
  • Cool hunting
Answer: Cool hunting
Q23 | Copy testing is a specialized field of marketing research that determines an ad’s effectivenessamong consumers. It is also known as,
  • Post-testing
  • Copy tasting
  • Pre-testing
  • Primary testing
Answer: Pre-testing
Q24 | The form of advertising in which the purchaser pays only when there are measurable results, is;
  • Performance-based advertising
  • Reality marketing
  • Consumer side advertising
  • Quick response ads
Answer: Performance-based advertising
Q25 | The word ‘advertising’ is originated from;
  • Latin
  • French
  • German
  • Greek
Answer: Latin
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