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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 10
Q1 | A price reduction to buyers who buy in large volumes is called a(n):
- Quantity discount
- Cash discount
- Seasonal discount
- Trade discount
Q2 | Conflicts between different levels of the same channel of distribution are referred to as:
- Horizontal conflicts
- Vertical conflicts
- Layer-based conflicts
- Parallel conflicts
Q3 | ____________ is a philosophy holding that a company's marketing should support the bestlong-run performance of the marketing system
- Enlightened marketing
- Myopic marketing
- Fundamental marketing
- Conceptual marketing
Q4 | A company is practicing ________________ if it focuses on sub segments with distinctivetraits that may seek a special combination of benefits.
- Micromarketing
- Niche marketing
- Mass marketing
- Segment marketing
Q5 | ___________ is a strategy of using a successful brand name to launch a new or modifiedproduct in a new category.
- Duo-branding
- Line extension
- Brand extension
- Multi-branding
Q6 | When producers, wholesalers, and retailers act as a unified system, they comprise a:
- Marketing system
- Power-based marketing system
- Horizontal marketing system
- Vertical marketing system
Q7 | If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?
- Newspapers
- Television
- Direct Mail
- Radio
Q8 | A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.
- Product feature
- Sponsorship
- Brand
- Logo
Q9 | What is the name of the first ad agency established in India?
- Ogilvy and Mather
- Indian Advertising Agency
- Modern Publicity Company
- India’s Advertising Company
Q10 | The total delivery of a media schedule during a specified time period is called,
- Time Rating
- Gross Rating Point
- Average Rating Point
- Frequency
Q11 | The last stage in the selling process is the ________________ stage.
- Approach
- Handling objections
- Closing
- Follow-up
Q12 | Costs that do not vary with production or sales levels are called:
- Fixed costs
- Variable costs
- Standard costs
- Independent costs
Q13 | An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______
- Pamphlet
- Handbill
- Poster
- Flier
Q14 | The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:
- Geothermy
- Demography
- Ethnography
- Hemos-popography
Q15 | Expand GRP;
- Group Rating Points
- Group Rating Programme
- Gross Rating Points
- Gross Ratio Points
Q16 | Expand ‘TRP’.
- Television Reader Poll
- Television Rating Poll
- Television Rating Points
- Television Rating Programme
Q17 | Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,
- Infotainments
- Infomercials
- Commercials
- Paid Programmes
Q18 | A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:
- Retailer
- Wholesaler
- Distribution channel
- Logistics function
Q19 | The strategy whereby a company stocks its products in as many outlets as possible is called:
- Intensive distribution
- Exclusive distribution
- Selective distribution
- Closed distribution
Q20 | When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:
- Multilevel distribution
- Prohibitive retailing
- Exclusive dealing
- Bonded partnering
Q21 | Which of the following terms is similar to the term “marketing logistics?”
- Channel of distribution
- Vertical integration of distribution
- Physical distribution
- Horizontal distribution
Q22 | A short and striking or memorable phrase used in advertising is called,
- Logo
- Brand image
- Slogan
- Sign
Q23 | The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,
- Brand Equity
- Brand Identity
- Brand Expansion
- Brand Image
Q24 | Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,
- Flash Ads
- Interstitial
- Pop ups
- GIF Animations
Q25 | The songs or tunes about a product or service that usually carry the ad theme and a message are,
- Slogans
- Jingles
- Beats
- Themes