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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 10

Q1 | A price reduction to buyers who buy in large volumes is called a(n):
  • Quantity discount
  • Cash discount
  • Seasonal discount
  • Trade discount
Q2 | Conflicts between different levels of the same channel of distribution are referred to as:
  • Horizontal conflicts
  • Vertical conflicts
  • Layer-based conflicts
  • Parallel conflicts
Q3 | ____________ is a philosophy holding that a company's marketing should support the bestlong-run performance of the marketing system
  • Enlightened marketing
  • Myopic marketing
  • Fundamental marketing
  • Conceptual marketing
Q4 | A company is practicing ________________ if it focuses on sub segments with distinctivetraits that may seek a special combination of benefits.
  • Micromarketing
  • Niche marketing
  • Mass marketing
  • Segment marketing
Q5 | ___________ is a strategy of using a successful brand name to launch a new or modifiedproduct in a new category.
  • Duo-branding
  • Line extension
  • Brand extension
  • Multi-branding
Q6 | When producers, wholesalers, and retailers act as a unified system, they comprise a:
  • Marketing system
  • Power-based marketing system
  • Horizontal marketing system
  • Vertical marketing system
Q7 | If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?
  • Newspapers
  • Television
  • Direct Mail
  • Radio
Q8 | A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.
  • Product feature
  • Sponsorship
  • Brand
  • Logo
Q9 | What is the name of the first ad agency established in India?
  • Ogilvy and Mather
  • Indian Advertising Agency
  • Modern Publicity Company
  • India’s Advertising Company
Q10 | The total delivery of a media schedule during a specified time period is called,
  • Time Rating
  • Gross Rating Point
  • Average Rating Point
  • Frequency
Q11 | The last stage in the selling process is the ________________ stage.
  • Approach
  • Handling objections
  • Closing
  • Follow-up
Q12 | Costs that do not vary with production or sales levels are called:
  • Fixed costs
  • Variable costs
  • Standard costs
  • Independent costs
Q13 | An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______
  • Pamphlet
  • Handbill
  • Poster
  • Flier
Q14 | The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:
  • Geothermy
  • Demography
  • Ethnography
  • Hemos-popography
Q15 | Expand GRP;
  • Group Rating Points
  • Group Rating Programme
  • Gross Rating Points
  • Gross Ratio Points
Q16 | Expand ‘TRP’.
  • Television Reader Poll
  • Television Rating Poll
  • Television Rating Points
  • Television Rating Programme
Q17 | Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,
  • Infotainments
  • Infomercials
  • Commercials
  • Paid Programmes
Q18 | A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:
  • Retailer
  • Wholesaler
  • Distribution channel
  • Logistics function
Q19 | The strategy whereby a company stocks its products in as many outlets as possible is called:
  • Intensive distribution
  • Exclusive distribution
  • Selective distribution
  • Closed distribution
Q20 | When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:
  • Multilevel distribution
  • Prohibitive retailing
  • Exclusive dealing
  • Bonded partnering
Q21 | Which of the following terms is similar to the term “marketing logistics?”
  • Channel of distribution
  • Vertical integration of distribution
  • Physical distribution
  • Horizontal distribution
Q22 | A short and striking or memorable phrase used in advertising is called,
  • Logo
  • Brand image
  • Slogan
  • Sign
Q23 | The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,
  • Brand Equity
  • Brand Identity
  • Brand Expansion
  • Brand Image
Q24 | Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,
  • Flash Ads
  • Interstitial
  • Pop ups
  • GIF Animations
Q25 | The songs or tunes about a product or service that usually carry the ad theme and a message are,
  • Slogans
  • Jingles
  • Beats
  • Themes