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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 5
Q1 | The first step in the advertising decision process is
- Set the budget
- Specify the objectives of the advertising program
- Identify the target audience
- Select the appeal
Q2 | Which of the following is usually NOT an area of responsibility for people who work in anadvertising agency?
- Research
- Creativity
- Printing
- Buying
Q3 | Advertising agencies were first developed for, and still serve, the purpose of
- Increasing the amount of research and decision-making clients need to do
- Mystifying ad purchasing so that clients do not attempt it on their own
- Pushing clients to make rapid decisions
- Simplifying and speeding the purchasing of ads for their clients
Q4 | What two major communication channels do marketers use to convey their product to consumers?
- Word-of-mouth and commercials
- Personal and non-personal channels
- Message source and feedback
- Print media and events
Q5 | Awareness, __________, ___________, preference, ___________ and purchase are the stagesconsumers move through in terms of buyer-readiness.
- Post-purchase, knowledge, liking
- Liking, attitude, conviction
- Knowledge, liking, conviction
- Knowledge, liking, attitude
Q6 | What is the name of the promotional tool aimed at building good relations with a company andits publics?
- Publicity
- Public relations
- Advertising
- Promotion
Q7 | Which of the following is not an aspect of the promotion mix?
- Strategic positioning
- Direct marketing
- Advertising
- public relations
Q8 | Which type of advertising objective is the most important for mature products? [Hint]
- Informative advertising
- Comparison advertising
- Persuasive advertising
- Reminder advertising
Q9 | _____consists of short-term incentives to encourage the purchase or sale of a product or service.
- A segmented promotion
- Sales promotion
- Advertising
- A patronage reward
Q10 | Which type of promotional tool is non-public, immediate, customized, and interactive?
- Segmented advertising
- Direct marketing
- Brand contacts
- Public relations
Q11 | ________ define the task that advertising must do with a specific target audience during aspecific period of time.
- Advertising strategies
- Message decisions
- Advertising campaigns
- Advertising objectives
Q12 | Developing an effective message strategy begins with identifying ________ that can be used asadvertising appeals.
- advertising specialties
- emotions
- customer benefits
- sales promotions
Q13 | The most important element of “marketing mix” is
- The product
- The price of the product
- The advertising support
- A sound distribution network
Q14 | Which one of the following is not a constituent of ‘internal public’ of any organization?
- Management cadre of the organization
- Workers’ representatives of the organization
- Secretarial/clerical personnel of the organization
- Consumers and consumer groups
Q15 | _________________ is direct communications with carefully targeted individual consumers toobtain an immediate response.
- Personal selling
- Public relations
- Direct marketing
- Sales promotion
Q16 | Corporate advertising concentrates on:
- Recruitment
- Organisational personality
- Brand personality
- Product personality
Q17 | The first thing a reader notices in a printed advertising is the:
- Headline
- Illustration
- Copy
- Format
Q18 | An account in advertising parlance:
- The budget earmarked for a campaign
- A client
- Giving an account of Ad campaign strategy
- A report of the account executive to the creative team
Q19 | U. S. P.(Unique Selling Proposition) means:
- A product that can sell
- A feature similar to that of the competitor’s product/band
- A feature present only in one product/brand
- A feature that can not be altered
Q20 | The ‘heart and soul’ of an Ad. Agency is
- Media department
- Account department
- Creative service department
- Finance department
Q21 | “Advertising is any paid form of non-personal presentation and promotion of idea, goods orservices by identified sponsors.” Whose definition is this?
- Michael Schudson
- Russed Colley
- George Powell
- American Marketing Association
Q22 | Advertising that is usually restricted in size and format and arranged in a group based on themature of product or service advertised is generally referred to as
- Display advertising
- Corporate advertising
- Classified advertising
- Corporative advertising
Q23 | Which among them is not a function of advertising;
- Eliminate seasonal fluctuations
- Creates confidence in quality
- Balancing consumers’ budget
- Increase in per-capita use
Q24 | The manufacturer, government body or organization which wishes to have advertisements cratedand placed:
- Internal publics
- Advertiser
- Consumer
- Accounts
Q25 | The term used to describe the unique added values and appeal of the brand in relation to otherbrands in the same market is,
- Brand positioning
- Brand filling
- Coverage
- Brand value