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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 8
Q1 | Which of the following is NOT an element of the marketing mix?
- Distribution
- Product
- Target market
- Pricing
Q2 | The term "marketingmix" describes:
- A composite analysis of all environmental factors inside and outside the firm
- A series of business decisions that aid in selling a product
- The relationship between a firm\s marketing strengths and its business weaknesses
- A blending of fourstrategic elements to satisfy specific target markets
Q3 | Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated withthe marketing mix activity of:
- Pricing
- Distribution
- Product development
- Promotion
Q4 | Which of the following is NOT an internal factor that influences the consumer productacquisition process include
- Learning
- Family
- Self-concept
- Perceptions
Q5 | According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’sown potential, and for fully using one’s talents and capabilities are examples of _______ needs.
- Self-actualization
- Physiological
- Social
- Esteem
Q6 | Providing free samples of perfumes (scent) in magazines is an example of which of thefollowing?
- Classical conditioning
- Operant conditioning
- Social learning
- Behavioural learning
Q7 | In SWOT analysis, situations where organizations are able to convert weaknesses intostrengths and threats into opportunities, these are called:
- Strategic windows
- Strategic leverage
- Conversion strategies
- Vulnerability
Q8 | _________is an Internet advertisement that consists of a video played like a TV commercial,usually in a pop-up or pop-under advertisement.
- Video ad
- Unicast ad
- Pop-Up Ad
- Superstitial ad
Q9 | Market expansion is usually achieved by:
- More effective use of distribution
- More effective use of advertising
- By cutting prices
- All of the above are suitable tactics
Q10 | SWOT is an acronym for
- Strategy, Working, Opinion, Tactical
- Strengths, Weaknesses, Opportunities, Threats
- Strategy, Work, Openness, Toughness
- Strategy, Weakness, Opinions, Tactics
Q11 | Define Audience turnover:
- The income received from consumers
- Annual turnover of an ad agency
- Broadcast audience that changes over time
- Feedback/responses from audience to an ad
Q12 | _______ are generic terms describing the most common forms of online advertising, the468x60 image or rich media ad displayed at the top of many commercial web sites.
- Banner Ads
- Floating Ads
- Pop-ups
- Flash ads
Q13 | An outdoor advertising poster is also called;
- Sign board
- Bill board
- Ad board
- Scan board
Q14 | Printing to the edge of the page, with no margin or border:
- Drop
- Over Printing
- Edged printing
- Bleed
Q15 | What defines PPC (in online arena)?
- Pay Per Count
- Per Print Cost
- Pay Per Click
- Play Per Click
Q16 | An online advertising strategy, which analyse a web page and displaying ads according to themeaning of the content of that site is called;
- Semantic Ads
- Syntactical Ads
- Strategic Ads
- Semiotic Ads
Q17 | The number or percentage of individuals or households that are exposed to a medium or to anadvertising campaign is termed as;
- Ad rate
- Coverage
- Exposure
- Bleed
Q18 | What is called as overrun?
- The ad people working over time to complete an ad on time
- The negative response of the audience when an ad exposed to them
- Additional copies of an advertisement beyond the number actually ordered or needed
- Trail run of an ad before it is published or broadcasted
Q19 | In advertising jargon ‘premium’ means;
- The amount given to an ad agency by an advertiser
- An item that is offered to help promote a product
- The interval of publishing or broadcasting an ad item among consumers
- A tax amount given to government by an advertiser
Q20 | The individuals in the print media audience who purchase or subscribe to the publication are called;
- Primary audience
- Direct consumers
- Local audience
- Visible Audience
Q21 | What is self-mailer?
- An e-mail scheduled to sent automatically
- An item mailing without necessary postage stamp
- Automatically generated e-mails which sent directly to a group
- Direct-mail item that is mailed without an envelope
Q22 | ‘Sixty’ is an advertising jargon, which means;
- A broadcast commercial runs in one minute
- Time slot for advertisements within a broadcast programme
- Maximum time allotted for a broadcast commercial
- An informational advertisement programme fro 60 secs
Q23 | Who heads the ad team?
- Creative director
- Market researcher
- Copywriter
- Film director
Q24 | ________is the time used for the commercial announcement or the announcement itself
- Spot
- Schedule
- Sixty
- Sweep
Q25 | In financial terms Return on Investment(ROI) is the calculation used to determine,
- The increase in profit on an advertised product
- The profit received for a particular product in share market
- The relative efficacy of an ad campaign
- The return of revenue after an ad campaign