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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 3
Q1 | The process in which one idea is allowed to stimulate another without reaching adecision about whether any of the ideas are valid :
- creative process
- brainstorming
- dilemma
- ambiguous idea
Q2 | ASCI stands for:
- advertising standards council of india
- indian council for advertising standards
- american standards council for institutions
- association of standards council in india
Q3 | Advertising has its shortcomings illustrated by which of the following?
- advertising cannot be as persuasive as a company sales person
- advertising is impersonal
- advertising can be extremely expensive when using a multimedia approach
- advertising can only conduct a one-way communication with the audience
Q4 | The avoidance of the use of 'bait and switch' tactics that encourage consumers tochange to another brand is a result of:
- regulatory rules
- legal intervention
- response to the increasing demand for more socially responsible marketing communication
- all of the above
Q5 | Copy testing is a specialized field of marketing research that determines an ad’seffectiveness among consumers. It is also known as,
- post-testing
- copy tasting
- pre-testing
- primary testing
Q6 | Which of the following is not an advantage of the use of outdoor media forms?
- flexibility
- no audience selectivity
- high repeat exposure
- good positional selectivity
Q7 | Expand AMA:
- advertising management association
- american marketing association
- advertising and marketing association
- american marketing agency
Q8 | ________are established to influence government policy, corporate policy or publicopinion.
- marketing group
- persuasive group
- lobby group
- agenda setting group
Q9 | AIDA stands for:
- attention, interest, desire and action
- approach, intelligence, demand and assurance
- attitude, interest, decision and action
- assurance, interest, desire and action
Q10 | ________is a form of contextual advertising where specific keywords within thetext of a web-page are matched with advertising and/or related information units.
- matching ad
- in-text ad
- match key ad
- key text ad
Q11 | _______is the measure of the degree of brain activity that can be used to asses aperson’s reactions to an ad.
- response activity
- reaction activity
- consumer assessment
- alpha activity
Q12 | _________is a demographic description of the people or house- holds that areprospects for a product or service.
- consumer data
- consumer profile
- sampling process
- consumer impression
Q13 | Cool hunters are the marketing professionals who make observations andpredictions in changes of,
- the market
- the consumers
- advertising trends
- new or existing cultural trends
Q14 | An online banner ad that looks like a dialog box with buttons. It simulates an errormessage or an alert.
- trick banner ad
- spam ad
- banner ad
- persuasive ad
Q15 | ___________ is a specific coordinated advertising effort on behalf of a particularproduct or service that extends for a specified period of time.
- marketing
- campaign
- public relation
- product placement
Q16 | Which of the following is not an example of persuasive advertising:
- Persuading customers to receive a sales call
- Encouraging the customer to purchase now
- Building brand preference
- Explaining how the product works
Q17 | A specific coordinated advertising effort on behalf of a particular product or service that extendsfor a specified period of time
- Campaign
- Trial
- Marketing
- Commercial
Q18 | Advertising that is set in small type and arranged according to categories or interests
- Display ads
- Classified ads
- Testimonial ads
- Banner ads
Q19 | The process of reserving time or time periods with a station or network; checking onavailable advertising time.
- Free time
- Cross time
- Clear time
- Reserved time
Q20 | Advertising that is under complete control of the advertiser, rather than through someestablished medium
- Direct advertising
- Brand advertising
- Display ad
- Classified ad
Q21 | The first printed advertisements were single sheets, printed on one side, that today would be called
- Fliers
- Barrages
- Flights
- Brochures
Q22 | A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.
- Organizational allowance
- Merchandise allowance
- Case allowance
- Finance allowance
Q23 | Sales tools used to support a company's advertising and personal selling directed to wholesalers,retailers, or distributors are called
- Trade-oriented sales promotions
- Consumer promotions
- Manufacturers promotions
- Sales promotions
Q24 | __________ are programs in which a manufacturer pays a percentage of a retailer's localadvertising expense for advertising the manufacturer's products.
- Trade promotion programs
- Consumer promotion programs
- Cooperative advertising programs
- Cause-related marketing programs
Q25 | In planning and obtaining publicity, a frequently used tool is the __________, which is anannouncement regarding changes in the company or the product line.
- Trade show
- News release
- Infomercial
- Double-page spread