Advertising Set 7

Bachelor Multimedia Communication (BMMC)

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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 7

Q1 | Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc,is called___________
  • Image
  • Trade Mark
  • Sign
  • Icon
Answer: Trade Mark
Q2 | ________are established to influence government policy, corporate policy or public opinion.
  • Marketing Group
  • Persuasive Group
  • Lobby Group
  • Agenda setting Group
Answer: Lobby Group
Q3 | ________is a form of contextual advertising where specific keywords within the text of aweb-page are matched with advertising and/or related information units.
  • Matching ad
  • In-text ad
  • Match key ad
  • Key text ad
Answer: In-text ad
Q4 | _______is the measure of the degree of brain activity that can be used to asses a person’sreactions to an ad.
  • Response activity
  • Reaction activity
  • Consumer assessment
  • Alpha Activity
Answer: Alpha Activity
Q5 | ________is a specialized field of marketing research that determines an ad’s effectivenessbased on consumer responses, feedback, and behavior
  • Copy tasting
  • Copy testing
  • Feedback analysis
  • Response Analysis
Answer: Copy testing
Q6 | A copywriter is a person who,
  • Writing text for an ad
  • Copying text from other ads
  • Editing the raw text
  • Making an ad meaningful
Answer: Writing text for an ad
Q7 | _________is a demographic description of the people or house- holds that are prospects for aproduct or service.
  • Consumer data
  • Consumer profile
  • Sampling Process
  • Consumer Impression
Answer: Consumer profile
Q8 | Cool hunters are the marketing professionals who make observations and predictions inchanges of,
  • The market
  • The Consumers
  • Advertising trends
  • New or existing cultural trends
Answer: New or existing cultural trends
Q9 | _______is an advertising strategy in which low-cost unconventional means are utilized toconvey or promote a product or an idea.
  • Guerrilla Marketing
  • Alternate Marketing
  • Bandwagon
  • Heartstrings
Answer: Guerrilla Marketing
Q10 | Mobile marketing means;
  • Marketing on or with a mobile device
  • Using any mobile medium as a means of marketing communication
  • Marketing activity conducted through a ubiquitous network
  • All of the above
Answer: All of the above
Q11 | Unwanted e-mail advertisings are categorized as,
  • Viruses
  • Malwares
  • Spams
  • Threats
Answer: Spams
Q12 | An online banner ad that looks like a dialog box with buttons. It simulates an error messageor an alert.
  • Trick banner Ad
  • Spam Ad
  • Banner Ad
  • Persuasive Ad
Answer: Trick banner Ad
Q13 | ___________ is a specific coordinated advertising effort on behalf of a particular product orservice that extends for a specified period of time.
  • Marketing
  • Campaign
  • Public Relation
  • Product placement
Answer: Campaign
Q14 | Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.
  • Inclination
  • Motive
  • Competitive advantage
  • Incentive
Answer: Incentive
Q15 | __________ or out of home advertising is a broad category including many creative andunexpected forms to grab
  • Billboard advertising
  • TV advertising
  • Place advertising
  • Point of purchase advertising
Answer: Place advertising
Q16 | A new window which opens in front of the current one, displaying an advertisement is a,
  • Pop-up ad
  • Tricky banner ad
  • Floating ad
  • Expanding ad
Answer: Pop-up ad
Q17 | All of the following are factors that affect budget decisions except:
  • Market share
  • Stage in product life cycle
  • Product pricing
  • Competition
Answer: Product pricing
Q18 | POP advertising include ads on the following except:
  • Shopping carts
  • Shelves
  • Magazines
  • Cart straps
Answer: Magazines
Q19 | A promotional strategy that encourages the various intermediaries along the channel to stockand sell the product is called what type of strategy?
  • \Pull\ strategy
  • Intermediary strategy
  • \Shove\ strategy
  • \Push\ strategy
Answer: \Pull\ strategy
Q20 | The selection of appropriate media is based upon which of the following factors?
  • Nature of the product
  • Media habits of target consumers
  • Cost
  • All of the above
Answer: All of the above
Q21 | The term marketing refers to:
  • New product concepts and improvements
  • Advertising and promotion activities
  • A philosophy that stresses customer value and satisfaction
  • Planning sales campaigns
Answer: A philosophy that stresses customer value and satisfaction
Q22 | A marketing philosophy summarized by the phrase "a good product will sell itself" ischaracteristic of the _________ period.
  • Production
  • Sales
  • Marketing
  • Relationship
Answer: Production
Q23 | In the relationship marketing firms focus on __________ relationships with __________.
  • Short term; customers and suppliers
  • Long term; customers and suppliers
  • Short term; customers
  • Long term; customers
Answer: Long term; customers and suppliers
Q24 | Political campaigns are generally examples of:
  • Cause marketing
  • Organization marketing
  • Event marketing
  • Person marketing
Answer: Person marketing
Q25 | An online ad which moves across the user's screen or floats above the content is,
  • Pop-up Ad
  • Banner Ad
  • Expanding Ad
  • Floating ad
Answer: Floating ad
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