On This Page
This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 2
Q1 | Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
- research
- creativity
- printing
- buying
Q2 | What is the main objective of informative advertising?
- to create selective demand
- to stimulate primary demand
- to keep the brand in consumers\ minds during the mature stage of the product life cycle
- none of the above
Q3 | Brand names and identity advertising are methods that advertisers use to encourage consumers to
- reach their demographic potential
- perceive hidden messages
- make distinctions among products that are actually very similar
- satisfy subconscious motivations
Q4 | Infomercials often resemble other types of television shows, including
- talk shows
- live, audience-participation shows
- news shows
- all of these
Q5 | What two major communication channels do marketers use to convey their productto consumers?
- word-of-mouth and commercials
- personal and non-personal channels
- message source and feedback
- print media and events
Q6 | DAVP stands for:
- dictionary of advertising and visual publicity
- directorate of advertising and visual publicity
- directory of advertising and visual publicity
- directory of advanced and vital publicity
Q7 | Which one of the following is a good example of direct advertising?
- display cards
- display panels on vehicles
- window display
- a brochure
Q8 | Which one of the following is not a constituent of ‘internal public’ of anyorganization?
- management cadre of the organization
- workers’ representatives of the organization
- secretarial/clerical personnel of the organization
- consumers and consumer groups
Q9 | _________________ is direct communications with carefully targeted individualconsumers to an immediate response
- personal selling
- public relations
- direct marketing
- sales promotion
Q10 | An account in advertising parlance
- the budget earmarked for a campaign
- a client
- giving an account of ad campaign strategy
- a report of the account executive to the creative team
Q11 | U. S. P.(Unique Selling Proposition) means
- a product that can sell
- a feature similar to that of the competitor’s product/band
- a feature present only in one product/brand
- a feature that can not be altered
Q12 | Promotional material located in and around retail outlets is known as
- retail advertising
- direct advertising
- pop advertising
- personal advertising
Q13 | Most of the advertising of the Central Government in India is handled by
- pib
- hmc
- private agencies
- davp
Q14 | Advertising that is usually restricted in size and format and arranged in a groupbased on the mature of product or service advertised is generally referred to as
- display advertising
- corporate advertising
- classified advertising
- corporative advertising
Q15 | Which among them is not a function of advertising
- eliminate seasonal fluctuations
- creates confidence in quality
- balancing consumers’ budget
- increase in per-capita use
Q16 | The manufacturer, government body or organization which wishes to haveadvertisements crated and placed
- internal publics
- advertiser
- consumer
- accounts
Q17 | The term used to describe the unique added values and appeal of the brand inrelation to other brands in the same market is,
- brand positioning
- brand filling
- coverage
- brand value
Q18 | Single colour used in an advertisement is called,_______
- mono colour
- single print
- spot colour
- mono media
Q19 | The research which enables an ad agency to better understand how consumers use aproduct or service is, _________
- evaluative research
- strategic research
- target research
- consumer research
Q20 | TGR means,
- tele group rating
- television gain rating
- target group rating
- television gross rating
Q21 | Who coined the term USP?
- mashall mcluhan
- rosser reeves
- michael schudson
- russed colley
Q22 | Advertising is considered to be an art; as well as a science. The statement is, ____
- true
- false
- former is true, but latter is false
- former is false, but latter is true
Q23 | Image advertising is a/an,
- advertising strategy
- advertising standard
- advertising firm
- a type of advertisement
Q24 | Price, _____, _____and Physical distribution are the four main elements inmarketing
- product, sales
- sales, advertising
- product, promotion
- promotion, purchasing
Q25 | The advertising messages are ___ _______and ___________
- precise and witty
- responsive and informative
- persuasive and productive
- persuasive and informative