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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 1
Q1 | Advertising that is set in small type and arranged according to categories orinterests
- display ads
- classified ads
- testimonial ads
- banner ads
Q2 | The process of reserving time or time periods with a station or network; checkingon available advertising time.
- free time
- cross time
- clear time
- reserved time
Q3 | The highest possible rate for advertising time or space.
- gross rate
- consumer rate
- ad rate
- cost
Q4 | Advertising that is under complete control of the advertiser, established medium
- direct advertising
- brand advertising
- display ad
- classified ad
Q5 | A /an __________ reimburses a retailer for extra in-store support or specialfeaturing of a brand.
- organizational allowance
- merchandise allowance
- case allowance
- finance allowance
Q6 | Sales tools used to support a company's advertising and personal selling directed towholesalers, retailers, or distributors are called
- trade-oriented sales promotions
- consumer promotions
- manufacturers promotions
- sales promotions
Q7 | In planning and obtaining publicity, a frequently used tool is the __________,which is an announcement regarding changes in the company or the product line.
- trade show
- news release
- infomercial
- double-page spread
Q8 | The ad advised readers to "try your skill at using our cream cheese to create anexciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
- premium
- sweepstakes
- deal
- contest
Q9 | A/An __________ made up of the company’s own advertising staff may providefull services or a limited range of services.
- intrafirm agency
- in-house agency
- promotional department
- full-service agency
Q10 | Expand ISA :
- international society of advertisers
- indian society of advertisers
- international sort of advertisers
- informative and service advertisements
Q11 | The most common form of outdoor advertising is
- stadium advertising
- advertising on taxis
- advertising on bus backs
- billboard advertising
Q12 | Billboard advertising is most effective for __________ advertising.
- pioneering
- advocacy
- reminder
- comparative
Q13 | One reason for using magazines as an advertising medium is
- their ability to target specific audiences
- the short lead time needed to place an ad
- their low cost
- the lack of noise associated with the use of magazines in the communication
Q14 | AAAI represents;
- american agency for advertisers information
- advertising agencies association of india
- association of advertising agencies in india
- indian association of advertising agencies
Q15 | Three commonly used trade promotions are
- coupons, rebates, and discounts
- allowances and discounts, cooperative advertising, and training of distributor\s sales forces
- cooperative advertising, merchandise allowances, and points-of-purchase displays
- allowances and discounts, consumer promotions, and merchandise allowances
Q16 | AdSense is,
- an advertising agency
- set of regulations and standards in advertising
- google’s advertising programme to display ads in web pages
- awareness programme introduced to give advices about the advertising tendencies to the consumers
Q17 | The possible exposure of the advertising message to one audience member,
- impression
- hit
- grp
- exposure rate
Q18 | ‘Art’ in advertisement implies,
- the whole visual presentation
- the traditional or modern art forms used in an advertisement
- graphics and animations used in an advertisement
- the ambience created to present an idea through an advertisement
Q19 | __________ suggest to the consumer that he or she can avoid some negativeexperience through the purchase and use of a product or through a change in behavior.
- responsibility appeal
- fear appeals
- sex appeals
- family appeals
Q20 | Gross rating points (GRPs) are
- reach multiplied by frequency
- reach multiplied by rating
- rating multiplied by frequency
- cost divided by reach
Q21 | Three common advertising appeals include
- objectivity, timeliness and frequency
- fear and humour
- guilt, ego and enrichment
- possessiveness, pride and social status
Q22 | Most advertising messages are made up of two types of elements. They are
- functional and persuasive
- expository and persuasive
- informational and persuasive
- informational and creative
Q23 | An advertising message usually focuses on
- the models in the ad.
- advantages of the product over competing ones
- availability of the product
- key benefits of the product that are important to the buyer
Q24 | The primary purpose of a pioneering advertisement is to
- promote a specific brand\s features and benefits
- inform the target market
- show one brand\s strengths relative to those of competitors
- reinforce previous knowledge of a product
Q25 | Information and persuasive content can be combined in the form of an appeal to
- provide a basic reason for the consumer to act
- explain guilt and enrichment
- satisfy hierarchical needs
- include perceptual modifiers and need enhancers