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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 11
Q1 | The physical arrangement including the headline, subheads, illustrations, body copy andidentifying marks of an advertisements is called,
- Contrast
- Proportion
- Gutter
- Layout
Q2 | An outdoor medium transporting to different locations carrying ads, is an example of,
- Mobile Billboard
- Dynamic ad
- Media Vehicle
- Transport Ad
Q3 | What termed as consumer perception?
- Consumer receives, organize, and interprets an ad
- Consumer identifies and compare a product with the competitors product
- The attitude of a consumer to a newly launched brand in the market
- The method of distinguishing products of different companies
Q4 | POP is an abbreviation of;
- Purchase of Product
- Property of Product
- Point of Purchase
- Priority of Purchase
Q5 | A small sheet of paper carrying an advertisement message distributed by hand, often blackletters printed in mono coloured paper, is an example of,
- Leaflets
- Handbills
- Fliers
- Posters
Q6 | The entire target population in a market research is called,
- Sample
- Stratified Sample
- Audience
- Universe
Q7 | Group of people who are NOT necessarily part of a particular organization is referring to:
- External publics
- Internal publics
- International publics
- Local publics
Q8 | One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
- Attending
- Persuasion
- Perception
- Presenting
Q9 | Identify the largest advertiser.
- Wal-Mart
- General Motors
- Procter & Gamble
- Xerox
Q10 | ______define(s) the job that advertising must do in the total market program.
- Advertising objectives
- Advertising budget
- Advertising strategy
- Advertising campaigns
Q11 | Which of the five major promotion tools includes press releases and special events?
- Sales promotion
- Personal selling
- Direct marketing
- Public relations
Q12 | The cost of advertising for most products is especially high during _____.
- Peak seasons
- Morning news shows
- Prime-time programs
- Late-night programming
Q13 | _____ are goods offered either free or at low cost as an incentive to buy a product.
- Rebates
- Premiums
- Price packs
- Gimmicks
Q14 | Which is NOT TRUE in comparing journalism and public relations?
- Public relations is broader in scope
- Journalists are advocates for causes, while PR practitioners are objective
- PR uses more "channels" than journalists
- Objectives are different for PR practitioners; communication activity is a means to an end
Q15 | The following is the functions of advertising, Except;
- Persuasion
- Perception
- Reminder
- Selling
Q16 | ___________________ is used heavily when introducing a new product category.
- Persuasive advertising
- Inferential advertising
- Reminder advertising
- Informative advertising
Q17 | Keeping consumers thinking about the product is the objective for which type of advertising?
- Informative advertising
- Psychological advertising
- Reminder advertising
- Persuasive advertising
Q18 | No matter how big the advertising budget, advertising can succeed only if commercials:
- are economically feasible
- gain attention and communicate well
- are acceptable on a global level
- are artistically pleasing
Q19 | ‘Merchandise allowance’ is a term for:
- Display materials
- Coupon costs
- Free product
- Postage costs
Q20 | According to Rossiter and Percy samples can be delivered by how many different methods:
- 8
- 7
- 5
- 16
Q21 | Which of these is not a sales promotion technique?
- Coupon
- Questionnaire
- Bonus pack
- Loyalty card
Q22 | The marketing mix is also known as the ________.
- PSI
- P matrix
- Tangible/intangible continuum
- Four Ps
Q23 | ________ is a set of moral principles that guide actions and create a sense of responsiblebehavior.
- Social responsibility
- Ethics
- Self-regulation
- Self-discipline
Q24 | Important people who influence the opinions of others are known as ___________.
- Trend setters
- Opinion leaders
- Opinion influencers
- Opinion setters