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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 9

Q1 | An individual outlet of an advertising medium, such as a certain magazine or a specificbroadcast station or program is called,
  • Ad vehicle
  • Ad spot
  • Ad slot
  • Ad outlet
Q2 | The consistent preference and /or purchase of one brand in specific product is called:
  • Brand Consistency
  • Brand Loyalty
  • Brand Coverage
  • Objectivity
Q3 | Who is a media planner ?
  • One who selects the clients
  • One who selects the advertising media
  • One who selects the ad egency
  • One who selects the research team
Q4 | When a company publishes their own publication, it is called as;
  • House Organ
  • Company Zine
  • E-zine
  • Brochures
Q5 | A broadcast station’s record of its programming is known as;
  • Record
  • Log
  • Beat
  • Register
Q6 | Define jargon;
  • The deadline given to ad item to publish or broadcast
  • Special words and expressions related to social groups, professions, events etc
  • The reference library of a media organization
  • Special advertising terms
Q7 | Which among the options is an attitude change theory that postulates, consumers act torelieve the discomfort that occurs as a result of conflict in believes?
  • Cultivation Theory
  • Magic Bullet Theory
  • Cognitive Dissonance Theory
  • Diffusion of Innovations Theory
Q8 | In an ad campaign, the researchers evaluate the promotion effort while it is running in themarket place. This process is called;
  • Concept testing
  • Market Analysis
  • Concurrent Testing
  • Consumer Evaluation
Q9 | Cross Selling means;
  • Identifying customer needs
  • Convincing the customers of product benefits
  • Responding to questions and objections of customers
  • All of these
Q10 | When a company acquires a supplier through an acquisition strategy, this is referred to as:
  • Vertical marketing system
  • Horizontal integration
  • Backward integration
  • Forward integration
Q11 | Introducing new products to existing markets is an example of:
  • Horizontal diversification
  • Concentric diversification
  • Conglomerate diversification
  • Vertical diversification
Q12 | Corporate strategy is:
  • More specific and practical than marketing strategy
  • Reactive to short-term competitive activity
  • The implementation of plans to achieve long-term aims
  • Decided by functional marketing strategy
Q13 | The Traditional Marketing style involves
  • Telemarketing
  • Digital Marketing
  • Indirect Marketing
  • Direct Marketing
Q14 | Market information means
  • Knowledge of shops and bazaars
  • Knowledge of shopping malls
  • Knowledge of customer profile and product mix
  • Knowledge of various languages
Q15 | In a Selling Process,
  • Only standard products are sold
  • No customization required
  • The seller need not have product knowledge
  • The seller should aim at customer satisfaction
Q16 | Cognitive dissonance occurs in which stage of the buyer decision process model?
  • Need recognition
  • Information search
  • Evaluation of alternatives
  • Post-purchase behavior
Q17 | _______________ describes changes in an individual's behavior arising from experience.
  • Modeling
  • Motivation
  • Perception
  • Learning
Q18 | Sellers that handle their own exports are engaged in:
  • Direct exporting
  • Indirect exporting
  • Licensing
  • Contract manufacturing
Q19 | _____________ is quoted as "everyone lives by selling something.
  • Bill Gates
  • Robert Louis Stevenson
  • Arthur Miller
  • Henry Ford
Q20 | _________________ are ads that appear while subscribers are surfing online services or Websites, including banners, pop-up windows, "tickers," and "roadblocks.
  • Online infomercials
  • Online ads
  • Online broadcasts
  • Online bullets
Q21 | ___________ is the process of evaluating each market segment's attractiveness and selectingone or more segments to enter.
  • Mass marketing
  • Market segmentation
  • Market targeting
  • Market positioning
Q22 | When an international seller sells a plant, equipment, or technology to another country andagrees to take payment in the resulting products, it is called:
  • Barter
  • Buy-back
  • Counter purchase
  • Like-value exchange
Q23 | In evaluating messages for advertising, telling how the product is better than the competingbrands aims at making the ad:
  • Meaningful
  • Distinctive
  • Believable
  • Remembered
Q24 | A ________________ is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
  • Blocking strategy
  • Push strategy
  • Pull strategy
  • Integrated strategy
Q25 | The purpose of strategic planning is to find ways in which the company can best:
  • Overcome losses
  • Use its strengths to take advantage of attractive opportunities in the environment
  • Avoid paying taxes
  • Avoid the expense of costly research and development while still getting the benefits