On This Page
This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 9
Q1 | An individual outlet of an advertising medium, such as a certain magazine or a specificbroadcast station or program is called,
- Ad vehicle
- Ad spot
- Ad slot
- Ad outlet
Q2 | The consistent preference and /or purchase of one brand in specific product is called:
- Brand Consistency
- Brand Loyalty
- Brand Coverage
- Objectivity
Q3 | Who is a media planner ?
- One who selects the clients
- One who selects the advertising media
- One who selects the ad egency
- One who selects the research team
Q4 | When a company publishes their own publication, it is called as;
- House Organ
- Company Zine
- E-zine
- Brochures
Q5 | A broadcast station’s record of its programming is known as;
- Record
- Log
- Beat
- Register
Q6 | Define jargon;
- The deadline given to ad item to publish or broadcast
- Special words and expressions related to social groups, professions, events etc
- The reference library of a media organization
- Special advertising terms
Q7 | Which among the options is an attitude change theory that postulates, consumers act torelieve the discomfort that occurs as a result of conflict in believes?
- Cultivation Theory
- Magic Bullet Theory
- Cognitive Dissonance Theory
- Diffusion of Innovations Theory
Q8 | In an ad campaign, the researchers evaluate the promotion effort while it is running in themarket place. This process is called;
- Concept testing
- Market Analysis
- Concurrent Testing
- Consumer Evaluation
Q9 | Cross Selling means;
- Identifying customer needs
- Convincing the customers of product benefits
- Responding to questions and objections of customers
- All of these
Q10 | When a company acquires a supplier through an acquisition strategy, this is referred to as:
- Vertical marketing system
- Horizontal integration
- Backward integration
- Forward integration
Q11 | Introducing new products to existing markets is an example of:
- Horizontal diversification
- Concentric diversification
- Conglomerate diversification
- Vertical diversification
Q12 | Corporate strategy is:
- More specific and practical than marketing strategy
- Reactive to short-term competitive activity
- The implementation of plans to achieve long-term aims
- Decided by functional marketing strategy
Q13 | The Traditional Marketing style involves
- Telemarketing
- Digital Marketing
- Indirect Marketing
- Direct Marketing
Q14 | Market information means
- Knowledge of shops and bazaars
- Knowledge of shopping malls
- Knowledge of customer profile and product mix
- Knowledge of various languages
Q15 | In a Selling Process,
- Only standard products are sold
- No customization required
- The seller need not have product knowledge
- The seller should aim at customer satisfaction
Q16 | Cognitive dissonance occurs in which stage of the buyer decision process model?
- Need recognition
- Information search
- Evaluation of alternatives
- Post-purchase behavior
Q17 | _______________ describes changes in an individual's behavior arising from experience.
- Modeling
- Motivation
- Perception
- Learning
Q18 | Sellers that handle their own exports are engaged in:
- Direct exporting
- Indirect exporting
- Licensing
- Contract manufacturing
Q19 | _____________ is quoted as "everyone lives by selling something.
- Bill Gates
- Robert Louis Stevenson
- Arthur Miller
- Henry Ford
Q20 | _________________ are ads that appear while subscribers are surfing online services or Websites, including banners, pop-up windows, "tickers," and "roadblocks.
- Online infomercials
- Online ads
- Online broadcasts
- Online bullets
Q21 | ___________ is the process of evaluating each market segment's attractiveness and selectingone or more segments to enter.
- Mass marketing
- Market segmentation
- Market targeting
- Market positioning
Q22 | When an international seller sells a plant, equipment, or technology to another country andagrees to take payment in the resulting products, it is called:
- Barter
- Buy-back
- Counter purchase
- Like-value exchange
Q23 | In evaluating messages for advertising, telling how the product is better than the competingbrands aims at making the ad:
- Meaningful
- Distinctive
- Believable
- Remembered
Q24 | A ________________ is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
- Blocking strategy
- Push strategy
- Pull strategy
- Integrated strategy
Q25 | The purpose of strategic planning is to find ways in which the company can best:
- Overcome losses
- Use its strengths to take advantage of attractive opportunities in the environment
- Avoid paying taxes
- Avoid the expense of costly research and development while still getting the benefits