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This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 4
Q1 | The ad advised readers to "try your skill at using our cream cheese to create an exciting newrecipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
- Premium
- Sweepstakes
- Deal
- Contest
Q2 | Sampling is an appropriate strategy for which type of products?
- Products which are classified as shopping goods
- Products in the decline stage of their product life cycle
- Commodity products like salt, sugar, and baking soda
- products which are in the introductory stage of the product life cycle
Q3 | A/An __________ made up of the company’s own advertising staff may provide full services ora limited range of services.
- Intrafirm agency
- In-house agency
- Promotional department
- Full-service agency
Q4 | Which of the following is the definition for purchase frequency?
- The amount of time between trial and first repeat purchase of a given product
- The amount of time it takes each generation to enter the product life cycle
- How often a consumer will try a competitive brand before returning to the original choice
- The more frequently the product is purchased, the less repetition is required
Q5 | The speed with which buyers forget about a brand if advertising is NOT seen is called
- Buyer turnover
- The frequency rate
- The forgetting rate
- Brand awareness rate
Q6 | One reason for NOT using the outdoor advertising is
- Its local market focus
- Its high costs
- Its lack of visibility
- Its inability to communicate short, pithy messages
Q7 | Which of the following statements about the Internet as an advertising medium is true?
- The Internet provides audio and video capabilities
- Ads are black and white.
- Internet ads are similar to print ads in that they offer only a visual message.
- Internet advertising is the most effective form of advertising
Q8 | One reason for using magazines as an advertising medium is
- Their ability to target specific audiences
- The short lead time needed to place an ad
- Their low cost
- The lack of noise associated with the use of magazines in the communication channel
Q9 | One reason for using radio as an advertising medium is
- Its high cost
- Its long lead time required for the placement of an ad
- Its inability to use humour
- It is segmented
Q10 | Program-length (30-minute) advertisements that take an educational approach to communicationwith potential customers are called
- Advertorials
- Infomercials
- Intrusionaries
- Advocacy ads
Q11 | ________are direct response television commercials which generally include a phone number orwebsite
- Infomercials
- Phone-in programmes
- Advocacy ads
- Quick response ads
Q12 | AAAA stands for,
- American Agency for Advertising and Awareness
- American Association of Advertising Agencies
- Association of Advertising Agencies in America
- American Advertising Agencies’ Association
Q13 | Action advertising is also termed as,
- Quick response advertising
- Direct response advertising
- Advocacy advertising
- Short term advertising
Q14 | Objective of all advertisements is,
- Objectivity
- Timeliness
- Persuasion
- Infotainment
Q15 | An opportunity to deliver an advertising element to a Website visitor,
- Snippet
- Banner ads
- Pop-up ads
- Ad request
Q16 | AdSense is,
- An advertising agency
- Set of regulations and standards in advertising
- Google’s advertising programme to display ads in web pages
- Awareness programme introduced to give advices about the advertising tendencies to the
Q17 | The consumer’s conscious or unconscious decision to repurchase a brand continually,
- Decision making
- Consumption rate
- Consumption strategy
- Brand loyalty
Q18 | INS means;
- International Newspaper Society
- Indian National Services
- Indian Newspaper Society
- Indian Newspaper Services
Q19 | __________ is defined as the number of different people or households exposed to anadvertisement.
- Scope
- Share
- Reach
- Span
Q20 | Advertisements intended to promote sale of the products by appealing directly to theconsumers/buyers is called,_________
- Consumer Advertising
- Consumption Advertising
- Retail Advertising
- Trade Advertising
Q21 | The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Whodevised it?
- Abraham H. Maslow
- Philip Lesley
- Paul Lazarsfeld
- Leon Festinger
Q22 | __________ is defined as the percentage of households in a market that are tuned to a particulartelevision show or radio station.
- Gross rating points
- Reception rate
- Target audience reach
- Rating
Q23 | __________ suggest to the consumer that he or she can avoid some negative experience throughthe purchase and use of a product or through a change in behavior.
- Responsibility appeal
- Fear appeals
- Sex appeals
- Family appeals
Q24 | Three common advertising appeals include
- Objectivity, timeliness and frequency
- Fear, sex, and humour
- Guilt, ego and enrichment
- Possessiveness, pride and social status
Q25 | _______ are directed at a specialized and relatively small-sized target audience such asmanufactures.
- Trade Advertising
- Industrial Advertising
- Consumer Advertising
- Corporate Advertising