Advertising Set 10

Bachelor Multimedia Communication (BMMC)

Learning Mode Previous Next
On This Page

This set of Advertising Multiple Choice Questions & Answers (MCQs) focuses on Advertising Set 10

Q1 | A price reduction to buyers who buy in large volumes is called a(n):
Q2 | Conflicts between different levels of the same channel of distribution are referred to as:
Q3 | ____________ is a philosophy holding that a company's marketing should support the bestlong-run performance of the marketing system
Q4 | A company is practicing ________________ if it focuses on sub segments with distinctivetraits that may seek a special combination of benefits.
Q5 | ___________ is a strategy of using a successful brand name to launch a new or modifiedproduct in a new category.
Q6 | When producers, wholesalers, and retailers act as a unified system, they comprise a:
Q7 | If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?
Q8 | A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.
Q9 | What is the name of the first ad agency established in India?
Q10 | The total delivery of a media schedule during a specified time period is called,
Q11 | The last stage in the selling process is the ________________ stage.
Q12 | Costs that do not vary with production or sales levels are called:
Q13 | An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______
Q14 | The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:
Q15 | Expand GRP;
Q16 | Expand ‘TRP’.
Q17 | Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,
Q18 | A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:
Q19 | The strategy whereby a company stocks its products in as many outlets as possible is called:
Q20 | When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:
Q21 | Which of the following terms is similar to the term “marketing logistics?”
Q22 | A short and striking or memorable phrase used in advertising is called,
Q23 | The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,
Q24 | Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,
Q25 | The songs or tunes about a product or service that usually carry the ad theme and a message are,
Previous Next