Media Planning Set 5

Bachelor of Mass Media (BMM)

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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 5

Q1 | Customers'______________ have become the order of the day.
Q2 | Most of the mobile advertising solution providers typically brought in their technology withdirect relationship with agencies or__________.
Q3 | ______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds fortargeted news and information, downloadable images, and presentations.
Q4 | ______________refers to the presentation of an advertising message to a prospective or existing client.
Q5 | Type of client that may not be a very friendly or creative client to have but is an MNC and needs to beon the portfolio is known as _____________.
Q6 | ______________is now a significant part of every global corporations marketing arsenal.
Q7 | ______________ customers can themselves become publishers, choosing to share what they havereceived with their social networks.
Q8 | ______________ have different expectations and different relationships with companies fromwhich they purchase products and services.
Q9 | RFID stands for
Q10 | ______________ are purchases of TV time in certain markets by regional or national companies.
Q11 | ______________ is a scheduling strategy in which planned messages run in intermittent periods.
Q12 | ______________ is placing media throughout the year with equal weight in each month.
Q13 | Pulsing is a scheduling strategy that provides a floor of media support throughout the yearand periodic______________.
Q14 | A products purchase cycle may also influence media ______________.
Q15 | The more media vehicles used with lots of different programs with more messages leaves theconsumes in a ______________.
Q16 | Media scheduling and the development of creative materials must be integrated so that a companydoes not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
Q17 | We know that media is reaching more people but there are smaller audience in each channelbecause there are so many___________.
Q18 | Distribution of message materials from agency to contracted media is called ______________.
Q19 | Advertising to todays consumers, we need to look beyond the ______________ media of print,radio, and television.
Q20 | The cost of an advertisement or a schedule of ads is often based on ______________.
Q21 | Complete the following definition of advertising media. The advertising media is a marketingcommunications umbrella concept that covers _________________ to the prospective consumer.
Q22 | Strategic media planning is a complex challenge because advertises must use their knowledge of
Q23 | Addressable media are used
Q24 | Media strategy is making media decisions based on
Q25 | Magazine performance has remained stable in recent years due to
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