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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 13
Q1 | A statement about what an organization wants to become, which sets out an organization's future, isreferred to as:
- Mission
- Mission
- Organizational Goals
- Vision
Q2 | In SWOT analysis, situations where organizations are able to convert weaknesses into strengths andthreats into opportunities, these are called:
- Strategic windows
- Strategic leverage
- Conversion strategies
- Vulnerability
Q3 | This is something that at some time in the future may destabilize and/or reduce the potentialperformance of the organization:
- Threat
- Strength
- Weakness
- Opportunities
Q4 | These objectives are often the most suitable when firms operate in a market dominated by a majorcompetitor and where their financial resources are limited:
- Niche Objectives
- Hold Objectives
- Harvest Objectives
- Divest Objectives
Q5 | An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________
- Differentiation
- Focus Strategy
- Cost leadership
- Market follower strategy
Q6 | Companies employ the elements of the _____ (product concept, target audience, advertising message,and communications media) to devise strategies to achieve advertising objectives.
- Synergistic approach
- Creative mix
- Advertising impression
- Advertising response curve
Q7 | _____ refers to a method for scheduling media in which the airwaves (both cable and network TVchannels) are flooded to make it virtually impossible to miss the ads.
- Blinking
- Flighting
- Pulsing
- Bursting