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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 13

Q1 | A statement about what an organization wants to become, which sets out an organization's future, isreferred to as:
  • Mission
  • Mission
  • Organizational Goals
  • Vision
Q2 | In SWOT analysis, situations where organizations are able to convert weaknesses into strengths andthreats into opportunities, these are called:
  • Strategic windows
  • Strategic leverage
  • Conversion strategies
  • Vulnerability
Q3 | This is something that at some time in the future may destabilize and/or reduce the potentialperformance of the organization:
  • Threat
  • Strength
  • Weakness
  • Opportunities
Q4 | These objectives are often the most suitable when firms operate in a market dominated by a majorcompetitor and where their financial resources are limited:
  • Niche Objectives
  • Hold Objectives
  • Harvest Objectives
  • Divest Objectives
Q5 | An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________
  • Differentiation
  • Focus Strategy
  • Cost leadership
  • Market follower strategy
Q6 | Companies employ the elements of the _____ (product concept, target audience, advertising message,and communications media) to devise strategies to achieve advertising objectives.
  • Synergistic approach
  • Creative mix
  • Advertising impression
  • Advertising response curve
Q7 | _____ refers to a method for scheduling media in which the airwaves (both cable and network TVchannels) are flooded to make it virtually impossible to miss the ads.
  • Blinking
  • Flighting
  • Pulsing
  • Bursting